CommercialsPop PromosShort Films    UKInternational
tails.com
'Never Average'
25 April 2024 40s
Paws for effect.
by Andrew MacGregor

Like Labrador Retrievers? Then have all the Labrador Retrievers in the world! Or as many as tails.com can pack on screen at once. Good boys and girls run all over the shop in this commercial, and the result is a 40" jamboree directed by Max Siedentopf and scored by Amanda Lear. Who else?

'Enigma (Give a Bit of Mmh to Me)' is a strange choice on paper, but it feeds into the idea that every dog is a beautiful puzzle to be solved by owners. Not every Labrador Retriever runs after the giant blue ball, for example—some make a beeline for a huge pink rabbit, while others are happy to sit in bushes shaped like furniture.

Since there is no average pooch, the brand make dog food to suit customer needs. That's why Bailey gets food that is "100% Bailey"—not made from Bailey, of course. That would be a PR disaster.

Music: Enigma (Give a Bit of Mmh to Me) - Amanda Lear

Product Category: Pet Food

Territory: UK



production
Riff Raff Films
Director: Max Siedentopf
Producer: Kate Brady
EP: Natalie Arnett
music
The Hogan

  tails.com - 'Never Average'


tails.com
'Never Average'
25 April 2024 40s

Paws for effect.

Like Labrador Retrievers? Then have all the Labrador Retrievers in the world! Or as many as tails.com can pack on screen at once. Good boys and girls run all over the shop in this commercial, and the result is a 40" jamboree directed by Max Siedentopf and scored by Amanda Lear. Who else?

'Enigma (Give a Bit of Mmh to Me)' is a strange choice on paper, but it feeds into the idea that every dog is a beautiful puzzle to be solved by owners. Not every Labrador Retriever runs after the giant blue ball, for example—some make a beeline for a huge pink rabbit, while others are happy to sit in bushes shaped like furniture.

Since there is no average pooch, the brand make dog food to suit customer needs. That's why Bailey gets food that is "100% Bailey"—not made from Bailey, of course. That would be a PR disaster.

Music: Enigma (Give a Bit of Mmh to Me) - Amanda Lear

Product Category: Pet Food

Territory: UK



production
Riff Raff Films
Director: Max Siedentopf
Producer: Kate Brady
EP: Natalie Arnett
music
The Hogan

tails.com 25 April 2024
'Never Average' 40s

Paws for effect.

by Andrew MacGregor

Like Labrador Retrievers? Then have all the Labrador Retrievers in the world! Or as many as tails.com can pack on screen at once. Good boys and girls run all over the shop in this commercial, and the result is a 40" jamboree directed by Max Siedentopf and scored by Amanda Lear. Who else?

'Enigma (Give a Bit of Mmh to Me)' is a strange choice on paper, but it feeds into the idea that every dog is a beautiful puzzle to be solved by owners. Not every Labrador Retriever runs after the giant blue ball, for example—some make a beeline for a huge pink rabbit, while others are happy to sit in bushes shaped like furniture.

Since there is no average pooch, the brand make dog food to suit customer needs. That's why Bailey gets food that is "100% Bailey"—not made from Bailey, of course. That would be a PR disaster.

Music: Enigma (Give a Bit of Mmh to Me) - Amanda Lear

Product Category: Pet Food

Territory: UK



production
Riff Raff Films
Director: Max Siedentopf
Producer: Kate Brady
EP: Natalie Arnett
music
The Hogan