I saw the light.

This iD Mobile commercial only lasts 15", but we like what it does in that time. Fresh from his stint as Mr Handy/Sebastian Leslie in 'Fallout' ("I'm simply here to harvest your organs!"), Matt Berry introduces Sally—a woman who swears she parked her car on level two, not level three. Sound familiar?

Her search is interrupted by a shaft of green light sent from the heavens—or the advertised network, at least. They reckon she could save £240 a year on her phone deal, as they bid to help customers like her through dark times for bills. No wonder Sally drops to her knees and blocks the car behind her.

The result is a short and snappy twist on light relief with a Berry on top. Expect to see more from this campaign in the near future.

Product Category: Mobile Phone Networks

Territory: UK

I saw the light.

by Andrew MacGregor

This iD Mobile commercial only lasts 15", but we like what it does in that time. Fresh from his stint as Mr Handy/Sebastian Leslie in 'Fallout' ("I'm simply here to harvest your organs!"), Matt Berry introduces Sally—a woman who swears she parked her car on level two, not level three. Sound familiar?

Her search is interrupted by a shaft of green light sent from the heavens—or the advertised network, at least. They reckon she could save £240 a year on her phone deal, as they bid to help customers like her through dark times for bills. No wonder Sally drops to her knees and blocks the car behind her.

The result is a short and snappy twist on light relief with a Berry on top. Expect to see more from this campaign in the near future.

Product Category: Mobile Phone Networks

Territory: UK