CommercialsPop PromosShort Films    UKInternational
giffgaff
'Field'
20 September 2024 30s
Under the influence.
by Andrew MacGregor

Everyone knows about class A drugs, class B drugs, and class C drugs, but what about class G drugs? This commercial draws attention to the most powerful new drug on the street—a mobile network known as Giffgaff. Police also want to clamp down on super-strength garam masala.

This ad, courtesy of Pablo London and director Freddie Powell, shows what Giffgaff does to people, like a 2024 reboot of 'This is Your Brain on Drugs'. The user thinks she's a bohemian saxophonist in a field of flowers, with a bird of prey as her audience. When Powell cuts to reality, it's just what the doctor feared.

Her saxophone is a traffic cone, the bird of prey is a pigeon, and a road worker is worried about her mental and physical state. Relax, pal—this is just how someone who paid £10 for 60GB of data behaves. The brand hope to turn more consumers into addicts off the back of this.

Product Category: Mobile Phone Networks

Territory: UK


agency
Pablo London
ECD: Dan Watts
CD: Oli Beale / Craig Ainsley
Creative: Adam Reincke
Producer: Saskia Chambers
editing
The Quarry
Editor: Ben Campbell
color
Untold Studios
Colourist: Julien Alary
sound
Factory Studios
Sound: Mark Hills
music
The Hogan
Casting: Anna Kennedy

  giffgaff - 'Field'


giffgaff
'Field'
20 September 2024 30s

Under the influence.

Everyone knows about class A drugs, class B drugs, and class C drugs, but what about class G drugs? This commercial draws attention to the most powerful new drug on the street—a mobile network known as Giffgaff. Police also want to clamp down on super-strength garam masala.

This ad, courtesy of Pablo London and director Freddie Powell, shows what Giffgaff does to people, like a 2024 reboot of 'This is Your Brain on Drugs'. The user thinks she's a bohemian saxophonist in a field of flowers, with a bird of prey as her audience. When Powell cuts to reality, it's just what the doctor feared.

Her saxophone is a traffic cone, the bird of prey is a pigeon, and a road worker is worried about her mental and physical state. Relax, pal—this is just how someone who paid £10 for 60GB of data behaves. The brand hope to turn more consumers into addicts off the back of this.

Product Category: Mobile Phone Networks

Territory: UK


agency
Pablo London
ECD: Dan Watts
CD: Oli Beale / Craig Ainsley
Creative: Adam Reincke
Producer: Saskia Chambers
editing
The Quarry
Editor: Ben Campbell
color
Untold Studios
Colourist: Julien Alary
sound
Factory Studios
Sound: Mark Hills
music
The Hogan
Casting: Anna Kennedy

giffgaff 20 September 2024
'Field' 30s

Under the influence.

by Andrew MacGregor

Everyone knows about class A drugs, class B drugs, and class C drugs, but what about class G drugs? This commercial draws attention to the most powerful new drug on the street—a mobile network known as Giffgaff. Police also want to clamp down on super-strength garam masala.

This ad, courtesy of Pablo London and director Freddie Powell, shows what Giffgaff does to people, like a 2024 reboot of 'This is Your Brain on Drugs'. The user thinks she's a bohemian saxophonist in a field of flowers, with a bird of prey as her audience. When Powell cuts to reality, it's just what the doctor feared.

Her saxophone is a traffic cone, the bird of prey is a pigeon, and a road worker is worried about her mental and physical state. Relax, pal—this is just how someone who paid £10 for 60GB of data behaves. The brand hope to turn more consumers into addicts off the back of this.

Product Category: Mobile Phone Networks

Territory: UK


agency
Pablo London
ECD: Dan Watts
CD: Oli Beale / Craig Ainsley
Creative: Adam Reincke
Producer: Saskia Chambers
editing
The Quarry
Editor: Ben Campbell
color
Untold Studios
Colourist: Julien Alary
sound
Factory Studios
Sound: Mark Hills
music
The Hogan
Casting: Anna Kennedy