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| Wear to? | |
| by Andrew MacGregor | |
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Finnish hip hop group Boomfunk MC’s provide the soundtrack to this Zalando spot. As ‘Freestyler’ threatens to take us back to 1999—when an online fashion retailer was the stuff of a madman's dreams—director Aube Perrie plonks us on a train chock-full of uncertainty. The question on everyone’s lips, of course, is: "What do I wear?" Said lips belong to a bloke about to go on a first date; a pregnant woman who just wants a damn seat; and Red Sonja herself, Brigitte Nielsen, who wants an outfit for public displays of affection. Willem Dafoe, meanwhile, looks way more put together than he does in 'Poor Things' or 'Beetlejuice Beetlejuice' as an off-kilter fashion icon.
Product Category: Clothing Retailers
Territory: UK
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