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World Rugby
'This Energy Never Stops'
23 August 2024 60s
Never too soon to get excited.
by Andrew MacGregor

The Women's Rugby World Cup kicks off on Friday, 22 August 2025, but organisers World Rugby are already pumped. So are Ellie Kildunne (England), Manaé Feleu (France), Babalwa Latsha (South Africa), and Renee Holmes (New Zealand), stars of this one-year pre-anniversary commercial.

If Kildunne wins the trophy on home soil, the mural she runs past may well become a reality. Before paint touches brick, the full-back and her teammates must surpass six-time champions New Zealand—Holmes, you can tell, wants title number seven.

Feleu screams into the camera as a Gallic rooster stands tall on a rugby ball, but an even better job is done with Latsha. Sat on a pedestal like a work of art, she reads a newspaper with the headline "Latsha Goes Pro"—a nod to when she became the first African women's player to turn professional.

Whoever makes headlines next year, the story began here with Elle Brooks-Tao's lively commercial. Expect an energy spike as the tournament draws closer.

Product Category: Sports Events

Territory: UK



agency production
Prose on Pixels
Producer: Patricia Odysseos-Suther
production
Object & Animal
Director: Elle Brooks-Tao (Epoch Films)
Producer: Maddy Perkins
EP: Dom Thomas
DOP: Leon Brehony
Prod Design: Syd Harmony
Costume: Laura Parkes
editing
tenthree
Editor: Stephen Dunne
vfx
We Are Covert
VFX CD: Dan Andrew
color
Company3
Colourist: Simon Bourne
sound
String and Tins
Sound: Culum Simpson
music
String and Tins
Composer: Jordan Crisp

  World Rugby - 'This Energy Never Stops'


World Rugby
'This Energy Never Stops'
23 August 2024 60s

Never too soon to get excited.

The Women's Rugby World Cup kicks off on Friday, 22 August 2025, but organisers World Rugby are already pumped. So are Ellie Kildunne (England), Manaé Feleu (France), Babalwa Latsha (South Africa), and Renee Holmes (New Zealand), stars of this one-year pre-anniversary commercial.

If Kildunne wins the trophy on home soil, the mural she runs past may well become a reality. Before paint touches brick, the full-back and her teammates must surpass six-time champions New Zealand—Holmes, you can tell, wants title number seven.

Feleu screams into the camera as a Gallic rooster stands tall on a rugby ball, but an even better job is done with Latsha. Sat on a pedestal like a work of art, she reads a newspaper with the headline "Latsha Goes Pro"—a nod to when she became the first African women's player to turn professional.

Whoever makes headlines next year, the story began here with Elle Brooks-Tao's lively commercial. Expect an energy spike as the tournament draws closer.

Product Category: Sports Events

Territory: UK



agency production
Prose on Pixels
Producer: Patricia Odysseos-Suther
production
Object & Animal
Director: Elle Brooks-Tao (Epoch Films)
Producer: Maddy Perkins
EP: Dom Thomas
DOP: Leon Brehony
Prod Design: Syd Harmony
Costume: Laura Parkes
editing
tenthree
Editor: Stephen Dunne
vfx
We Are Covert
VFX CD: Dan Andrew
color
Company3
Colourist: Simon Bourne
sound
String and Tins
Sound: Culum Simpson
music
String and Tins
Composer: Jordan Crisp

World Rugby 23 August 2024
'This Energy Never Stops' 60s

Never too soon to get excited.

by Andrew MacGregor

The Women's Rugby World Cup kicks off on Friday, 22 August 2025, but organisers World Rugby are already pumped. So are Ellie Kildunne (England), Manaé Feleu (France), Babalwa Latsha (South Africa), and Renee Holmes (New Zealand), stars of this one-year pre-anniversary commercial.

If Kildunne wins the trophy on home soil, the mural she runs past may well become a reality. Before paint touches brick, the full-back and her teammates must surpass six-time champions New Zealand—Holmes, you can tell, wants title number seven.

Feleu screams into the camera as a Gallic rooster stands tall on a rugby ball, but an even better job is done with Latsha. Sat on a pedestal like a work of art, she reads a newspaper with the headline "Latsha Goes Pro"—a nod to when she became the first African women's player to turn professional.

Whoever makes headlines next year, the story began here with Elle Brooks-Tao's lively commercial. Expect an energy spike as the tournament draws closer.

Product Category: Sports Events

Territory: UK



agency production
Prose on Pixels
Producer: Patricia Odysseos-Suther
production
Object & Animal
Director: Elle Brooks-Tao (Epoch Films)
Producer: Maddy Perkins
EP: Dom Thomas
DOP: Leon Brehony
Prod Design: Syd Harmony
Costume: Laura Parkes
editing
tenthree
Editor: Stephen Dunne
vfx
We Are Covert
VFX CD: Dan Andrew
color
Company3
Colourist: Simon Bourne
sound
String and Tins
Sound: Culum Simpson
music
String and Tins
Composer: Jordan Crisp