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| All the small things. | |
| by Andrew MacGregor | |
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South African department store chain Woolworths aim to put life in some sort of context with this handsome commercial. The narrator claims Earth is a "one in a million-million" planet that somehow sustains human life. For how much longer, you ask? Let's go with To Be Confirmed. In the meantime, the brand wish to celebrate how minute details add up to life on Earth. With his camera-slash-microscope, director Zee Ntuli gets up close and personal with both natural and man-made materials. Honey, denim, blueberries, sequins… all deserve to be seen and not taken for granted. At a macro level, quality food, drink, and clothes are available from the advertised retailer. Aided by pin-sharp photography and aspirational undertones, the ad targets those with disposable income and make a big deal out of the details.
Product Category: High Street Retailers
Territory: South Africa
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Woolworths - 'The Details Make the Difference'
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| Woolworths
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| 'The Details Make the Difference' |
| 15 July 2024
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45s |
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All the small things. |
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South African department store chain Woolworths aim to put life in some sort of context with this handsome commercial. The narrator claims Earth is a "one in a million-million" planet that somehow sustains human life. For how much longer, you ask? Let's go with To Be Confirmed. In the meantime, the brand wish to celebrate how minute details add up to life on Earth. With his camera-slash-microscope, director Zee Ntuli gets up close and personal with both natural and man-made materials. Honey, denim, blueberries, sequins… all deserve to be seen and not taken for granted. At a macro level, quality food, drink, and clothes are available from the advertised retailer. Aided by pin-sharp photography and aspirational undertones, the ad targets those with disposable income and make a big deal out of the details.
Product Category: High Street Retailers
Territory: South Africa
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| Woolworths
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15 July 2024 |
| 'The Details Make the Difference'
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|
45s |
|
All the small things. |
by Andrew MacGregor |
|
South African department store chain Woolworths aim to put life in some sort of context with this handsome commercial. The narrator claims Earth is a "one in a million-million" planet that somehow sustains human life. For how much longer, you ask? Let's go with To Be Confirmed. In the meantime, the brand wish to celebrate how minute details add up to life on Earth. With his camera-slash-microscope, director Zee Ntuli gets up close and personal with both natural and man-made materials. Honey, denim, blueberries, sequins… all deserve to be seen and not taken for granted. At a macro level, quality food, drink, and clothes are available from the advertised retailer. Aided by pin-sharp photography and aspirational undertones, the ad targets those with disposable income and make a big deal out of the details.
Product Category: High Street Retailers
Territory: South Africa
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