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| Oh shirt | |
| by Melissa Roberts | |
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Taking an apocalyptic approach is one way to draw attention to the fashion industry’s impact, and in this instance, it’s a stunningly effective one. As zombie-like, humanless clothes stampede through a city, a super reads ‘every synthetic garment ever made still exists in some form, haunting our planet’. And with that, the case for natural fibres is made. This is a near perfect piece of communication. Watching it, as DAVID did, with advance knowledge of its likely message is to see its point unfurl beautifully in a fashion that prompts goosebumps. But it must be just as powerful to watch it without a sense of where it's headed, soaking up the intrigue until you suddenly realise what it is telling you. The truth is a powerful weapon in the hands of the right creators.
Product Category: Fashion Labels
Territory: UK
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Woolmark - 'Wear Wool, Not Waste'
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| Woolmark
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| 'Wear Wool, Not Waste' |
| 26 September 2024
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60s |
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Oh shirt |
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Taking an apocalyptic approach is one way to draw attention to the fashion industry’s impact, and in this instance, it’s a stunningly effective one. As zombie-like, humanless clothes stampede through a city, a super reads ‘every synthetic garment ever made still exists in some form, haunting our planet’. And with that, the case for natural fibres is made. This is a near perfect piece of communication. Watching it, as DAVID did, with advance knowledge of its likely message is to see its point unfurl beautifully in a fashion that prompts goosebumps. But it must be just as powerful to watch it without a sense of where it's headed, soaking up the intrigue until you suddenly realise what it is telling you. The truth is a powerful weapon in the hands of the right creators.
Product Category: Fashion Labels
Territory: UK
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| Woolmark
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26 September 2024 |
| 'Wear Wool, Not Waste'
|
|
60s |
|
Oh shirt |
by Melissa Roberts |
|
Taking an apocalyptic approach is one way to draw attention to the fashion industry’s impact, and in this instance, it’s a stunningly effective one. As zombie-like, humanless clothes stampede through a city, a super reads ‘every synthetic garment ever made still exists in some form, haunting our planet’. And with that, the case for natural fibres is made. This is a near perfect piece of communication. Watching it, as DAVID did, with advance knowledge of its likely message is to see its point unfurl beautifully in a fashion that prompts goosebumps. But it must be just as powerful to watch it without a sense of where it's headed, soaking up the intrigue until you suddenly realise what it is telling you. The truth is a powerful weapon in the hands of the right creators.
Product Category: Fashion Labels
Territory: UK
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