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Woolmark
'Wear Wool, Not Waste'
26 September 2024 60s
Oh shirt
by Melissa Roberts

Taking an apocalyptic approach is one way to draw attention to the fashion industry’s impact, and in this instance, it’s a stunningly effective one. As zombie-like, humanless clothes stampede through a city, a super reads ‘every synthetic garment ever made still exists in some form, haunting our planet’. And with that, the case for natural fibres is made.

This is a near perfect piece of communication. Watching it, as DAVID did, with advance knowledge of its likely message is to see its point unfurl beautifully in a fashion that prompts goosebumps. But it must be just as powerful to watch it without a sense of where it's headed, soaking up the intrigue until you suddenly realise what it is telling you. The truth is a powerful weapon in the hands of the right creators.

Product Category: Fashion Labels

Territory: UK



production
Park Village
Director: Sil & Jorik
Producer: Alice Malin
EP: Adam Booth
DOP: Lennert Hillege
Prod Design: Arlene Wentzel
VFX Supervisor: Tim Smit
color
No.8
Colourist: Alex Gregory

  Woolmark - 'Wear Wool, Not Waste'


Woolmark
'Wear Wool, Not Waste'
26 September 2024 60s

Oh shirt

Taking an apocalyptic approach is one way to draw attention to the fashion industry’s impact, and in this instance, it’s a stunningly effective one. As zombie-like, humanless clothes stampede through a city, a super reads ‘every synthetic garment ever made still exists in some form, haunting our planet’. And with that, the case for natural fibres is made.

This is a near perfect piece of communication. Watching it, as DAVID did, with advance knowledge of its likely message is to see its point unfurl beautifully in a fashion that prompts goosebumps. But it must be just as powerful to watch it without a sense of where it's headed, soaking up the intrigue until you suddenly realise what it is telling you. The truth is a powerful weapon in the hands of the right creators.

Product Category: Fashion Labels

Territory: UK



production
Park Village
Director: Sil & Jorik
Producer: Alice Malin
EP: Adam Booth
DOP: Lennert Hillege
Prod Design: Arlene Wentzel
VFX Supervisor: Tim Smit
color
No.8
Colourist: Alex Gregory

Woolmark 26 September 2024
'Wear Wool, Not Waste' 60s

Oh shirt

by Melissa Roberts

Taking an apocalyptic approach is one way to draw attention to the fashion industry’s impact, and in this instance, it’s a stunningly effective one. As zombie-like, humanless clothes stampede through a city, a super reads ‘every synthetic garment ever made still exists in some form, haunting our planet’. And with that, the case for natural fibres is made.

This is a near perfect piece of communication. Watching it, as DAVID did, with advance knowledge of its likely message is to see its point unfurl beautifully in a fashion that prompts goosebumps. But it must be just as powerful to watch it without a sense of where it's headed, soaking up the intrigue until you suddenly realise what it is telling you. The truth is a powerful weapon in the hands of the right creators.

Product Category: Fashion Labels

Territory: UK



production
Park Village
Director: Sil & Jorik
Producer: Alice Malin
EP: Adam Booth
DOP: Lennert Hillege
Prod Design: Arlene Wentzel
VFX Supervisor: Tim Smit
color
No.8
Colourist: Alex Gregory