CommercialsPop PromosShort Films    UKInternational
We Are Undefeatable
'The S.O.F.A.'
22 May 2023 45s
Sofa, so good.
by Andrew MacGregor

When Bill Bailey cut off his hair in June, some took it as a sign of the apocalypse—if the skullet goes, we all go. The world did not end, however, much to the relief of We Are Undefeatable, the campaign funded by Sport England.

They ask Bailey to promote the Sit On Fitness Apparatus (or SOFA, for short). The gym is closer than you think, they say—all you need to do is make the couch work for you. Bailey, no longer weighed down by those long grey locks, does just that.

"You can even use it to put your feet up after," says the narrator, though we like that the comedian tries before as well. As someone who lives with asthma but also won 'Strictly Come Dancing' at the age of fifty-four, Bailey is a shrewd pick for a campaign that is less Couch to 5k and more Couch to Couch.

Product Category: Health Services

Territory: UK



production
Park Village
Director: Tom Gorst
Producer: Lyric Treacy
EP: Adam Booth
DOP: Simon Plunkett
Prod Design: Delphine Fyrst 
1st AD: Stephen Fylan
color
Harbor Picture Company
Colourist: Jack McGinity (Cheat)

  We Are Undefeatable - 'The S.O.F.A.'


We Are Undefeatable
'The S.O.F.A.'
22 May 2023 45s

Sofa, so good.

When Bill Bailey cut off his hair in June, some took it as a sign of the apocalypse—if the skullet goes, we all go. The world did not end, however, much to the relief of We Are Undefeatable, the campaign funded by Sport England.

They ask Bailey to promote the Sit On Fitness Apparatus (or SOFA, for short). The gym is closer than you think, they say—all you need to do is make the couch work for you. Bailey, no longer weighed down by those long grey locks, does just that.

"You can even use it to put your feet up after," says the narrator, though we like that the comedian tries before as well. As someone who lives with asthma but also won 'Strictly Come Dancing' at the age of fifty-four, Bailey is a shrewd pick for a campaign that is less Couch to 5k and more Couch to Couch.

Product Category: Health Services

Territory: UK



production
Park Village
Director: Tom Gorst
Producer: Lyric Treacy
EP: Adam Booth
DOP: Simon Plunkett
Prod Design: Delphine Fyrst 
1st AD: Stephen Fylan
color
Harbor Picture Company
Colourist: Jack McGinity (Cheat)

We Are Undefeatable 22 May 2023
'The S.O.F.A.' 45s

Sofa, so good.

by Andrew MacGregor

When Bill Bailey cut off his hair in June, some took it as a sign of the apocalypse—if the skullet goes, we all go. The world did not end, however, much to the relief of We Are Undefeatable, the campaign funded by Sport England.

They ask Bailey to promote the Sit On Fitness Apparatus (or SOFA, for short). The gym is closer than you think, they say—all you need to do is make the couch work for you. Bailey, no longer weighed down by those long grey locks, does just that.

"You can even use it to put your feet up after," says the narrator, though we like that the comedian tries before as well. As someone who lives with asthma but also won 'Strictly Come Dancing' at the age of fifty-four, Bailey is a shrewd pick for a campaign that is less Couch to 5k and more Couch to Couch.

Product Category: Health Services

Territory: UK



production
Park Village
Director: Tom Gorst
Producer: Lyric Treacy
EP: Adam Booth
DOP: Simon Plunkett
Prod Design: Delphine Fyrst 
1st AD: Stephen Fylan
color
Harbor Picture Company
Colourist: Jack McGinity (Cheat)