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Vivo
'Amazon Desert Rally'
15 May 2024 2 mins 55s
Environmental car-tastrophe.
by Andrew MacGregor

In an ideal world, the Amazon Desert Rally would never take place. Yet thanks to the condition of the Branco River in Roraima, Brazil, it could happen. Mobile network provider Vivo have made a promo for the event where hype meets horror and fish skeletons dot the manmade track.

The driver notes that the "riverbed is the perfect terrain for a rally"—the only downside is that his ancestral fishing grounds are now long gone. Still, get a load of that scorched earth! Mad Max and Furiosa would feel right at home in this dusty basin.

Director André Vidigal and DP Thiago Beck nail the look and feel of a full-blooded rally, but they also know when to hit the brakes. These moments stress the human cost of the Branco River drought, as well as Vivo's stance on illegal, non-certified , and contraband. The "official non-sponsor of the Amazon Desert Rally" line is a neat touch.

Shot in: Rio Branco, Roraima, Brazil

Product Category: Mobile Phones

Territory: Brazil


  Vivo - 'Amazon Desert Rally'


Vivo
'Amazon Desert Rally'
15 May 2024 2 mins 55s

Environmental car-tastrophe.

In an ideal world, the Amazon Desert Rally would never take place. Yet thanks to the condition of the Branco River in Roraima, Brazil, it could happen. Mobile network provider Vivo have made a promo for the event where hype meets horror and fish skeletons dot the manmade track.

The driver notes that the "riverbed is the perfect terrain for a rally"—the only downside is that his ancestral fishing grounds are now long gone. Still, get a load of that scorched earth! Mad Max and Furiosa would feel right at home in this dusty basin.

Director André Vidigal and DP Thiago Beck nail the look and feel of a full-blooded rally, but they also know when to hit the brakes. These moments stress the human cost of the Branco River drought, as well as Vivo's stance on illegal, non-certified , and contraband. The "official non-sponsor of the Amazon Desert Rally" line is a neat touch.

Shot in: Rio Branco, Roraima, Brazil

Product Category: Mobile Phones

Territory: Brazil



Vivo 15 May 2024
'Amazon Desert Rally' 2 mins 55s

Environmental car-tastrophe.

by Andrew MacGregor

In an ideal world, the Amazon Desert Rally would never take place. Yet thanks to the condition of the Branco River in Roraima, Brazil, it could happen. Mobile network provider Vivo have made a promo for the event where hype meets horror and fish skeletons dot the manmade track.

The driver notes that the "riverbed is the perfect terrain for a rally"—the only downside is that his ancestral fishing grounds are now long gone. Still, get a load of that scorched earth! Mad Max and Furiosa would feel right at home in this dusty basin.

Director André Vidigal and DP Thiago Beck nail the look and feel of a full-blooded rally, but they also know when to hit the brakes. These moments stress the human cost of the Branco River drought, as well as Vivo's stance on illegal, non-certified , and contraband. The "official non-sponsor of the Amazon Desert Rally" line is a neat touch.

Shot in: Rio Branco, Roraima, Brazil

Product Category: Mobile Phones

Territory: Brazil