CommercialsPop PromosShort Films    UKInternational
VW Tiguan
'Unhappy Campers (DC)'
16 May 2024 60s
Into the wild.
by Andrew MacGregor

Alexander Perkins, the lead actor in this VW Tiguan commercial, has carved out a nice niche for himself in the industry as a likeable everyman. He's been in more ads than DAVID cares to mention, so what's he up to now?

The answer lies in the middle of nowhere, as Perkins plays a dad who must have watched Bear Grylls on repeat and went, "Family holiday sorted!" It takes less than ten seconds for storm clouds to appear though.

What follows is a greatest hits of outdoor fails, with inscrutable tents, burnt sausages, and feet stuck in mud all present and correct. Chuck in a late-night storm and you wonder if the children will ever recover.

Safe in the advertised vehicle, the daughter asks: "Can we do this again next weekend?" The look on Dad's face is wonderful—a mix of shock and pride that only a child can stir up. The ad may be called 'Unhappy Campers', but VW and director Novemba understand how cherished memories are forged.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
CD: Matt Gay / Feargal Ballance
Director: Novemba (Academy Films)
editing
tenthree
Editor: Dan Sherwen
color
Black Kite Studios
sound
Factory Studios
Sound: Dan Beckwith
Actor: Alexander Perkins / Hazel Weller / Lettie Weller / Harry Hopkins

  VW Tiguan - 'Unhappy Campers (DC)'


VW Tiguan
'Unhappy Campers (DC)'
16 May 2024 60s

Into the wild.

Alexander Perkins, the lead actor in this VW Tiguan commercial, has carved out a nice niche for himself in the industry as a likeable everyman. He's been in more ads than DAVID cares to mention, so what's he up to now?

The answer lies in the middle of nowhere, as Perkins plays a dad who must have watched Bear Grylls on repeat and went, "Family holiday sorted!" It takes less than ten seconds for storm clouds to appear though.

What follows is a greatest hits of outdoor fails, with inscrutable tents, burnt sausages, and feet stuck in mud all present and correct. Chuck in a late-night storm and you wonder if the children will ever recover.

Safe in the advertised vehicle, the daughter asks: "Can we do this again next weekend?" The look on Dad's face is wonderful—a mix of shock and pride that only a child can stir up. The ad may be called 'Unhappy Campers', but VW and director Novemba understand how cherished memories are forged.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
CD: Matt Gay / Feargal Ballance
Director: Novemba (Academy Films)
editing
tenthree
Editor: Dan Sherwen
color
Black Kite Studios
sound
Factory Studios
Sound: Dan Beckwith
Actor: Alexander Perkins / Hazel Weller / Lettie Weller / Harry Hopkins

VW Tiguan 16 May 2024
'Unhappy Campers (DC)' 60s

Into the wild.

by Andrew MacGregor

Alexander Perkins, the lead actor in this VW Tiguan commercial, has carved out a nice niche for himself in the industry as a likeable everyman. He's been in more ads than DAVID cares to mention, so what's he up to now?

The answer lies in the middle of nowhere, as Perkins plays a dad who must have watched Bear Grylls on repeat and went, "Family holiday sorted!" It takes less than ten seconds for storm clouds to appear though.

What follows is a greatest hits of outdoor fails, with inscrutable tents, burnt sausages, and feet stuck in mud all present and correct. Chuck in a late-night storm and you wonder if the children will ever recover.

Safe in the advertised vehicle, the daughter asks: "Can we do this again next weekend?" The look on Dad's face is wonderful—a mix of shock and pride that only a child can stir up. The ad may be called 'Unhappy Campers', but VW and director Novemba understand how cherished memories are forged.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
CD: Matt Gay / Feargal Ballance
Director: Novemba (Academy Films)
editing
tenthree
Editor: Dan Sherwen
color
Black Kite Studios
sound
Factory Studios
Sound: Dan Beckwith
Actor: Alexander Perkins / Hazel Weller / Lettie Weller / Harry Hopkins