CommercialsPop PromosShort Films    UKInternational
VW
'Luke's Wagen'
31 May 2024 1 min 46s
Luke what we have here.
by Andrew MacGregor

VW's last commercial was fuelled by nostalgia, and there's enough left in the tank to go a little further. That's good news for Luke, a Beetle owner who made a brief appearance in the 'YourWagen' spot, but now gets the chance to share his story in more detail—a story that begins at Northfields Odeon in 1969.

Inspired by 'The Love Bug', Luke's first car was a Beetle that cost £450 (lucky so-and-so). With the, erm, bug well and truly caught, he bought a garage that introduced him to his future wife and mother of his children. Not so much the stars aligned as the cars aligned.

He even owns one of the three Herbie cars used in 'The Love Bug'. It's a long way from California to Hanwell, west London, but it's clear the venerable Beetle's in good hands.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
Creative: Molly Johnstone
Producer: Holly Pienaar
production
Dark Energy
Director: Finn McGough
EP: Matt Brown
DOP: Chris Turner
editing
Marshall Street Editors
Editor: Oliver Morgan
vfx
Absolute Post
color
Absolute Post
Sound: Luke Harris
Audio Mix: Frankie Beirne
Casting: Ciara Kennedy

  VW - 'Luke's Wagen'


VW
'Luke's Wagen'
31 May 2024 1 min 46s

Luke what we have here.

VW's last commercial was fuelled by nostalgia, and there's enough left in the tank to go a little further. That's good news for Luke, a Beetle owner who made a brief appearance in the 'YourWagen' spot, but now gets the chance to share his story in more detail—a story that begins at Northfields Odeon in 1969.

Inspired by 'The Love Bug', Luke's first car was a Beetle that cost £450 (lucky so-and-so). With the, erm, bug well and truly caught, he bought a garage that introduced him to his future wife and mother of his children. Not so much the stars aligned as the cars aligned.

He even owns one of the three Herbie cars used in 'The Love Bug'. It's a long way from California to Hanwell, west London, but it's clear the venerable Beetle's in good hands.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
Creative: Molly Johnstone
Producer: Holly Pienaar
production
Dark Energy
Director: Finn McGough
EP: Matt Brown
DOP: Chris Turner
editing
Marshall Street Editors
Editor: Oliver Morgan
vfx
Absolute Post
color
Absolute Post
Sound: Luke Harris
Audio Mix: Frankie Beirne
Casting: Ciara Kennedy

VW 31 May 2024
'Luke's Wagen' 1 min 46s

Luke what we have here.

by Andrew MacGregor

VW's last commercial was fuelled by nostalgia, and there's enough left in the tank to go a little further. That's good news for Luke, a Beetle owner who made a brief appearance in the 'YourWagen' spot, but now gets the chance to share his story in more detail—a story that begins at Northfields Odeon in 1969.

Inspired by 'The Love Bug', Luke's first car was a Beetle that cost £450 (lucky so-and-so). With the, erm, bug well and truly caught, he bought a garage that introduced him to his future wife and mother of his children. Not so much the stars aligned as the cars aligned.

He even owns one of the three Herbie cars used in 'The Love Bug'. It's a long way from California to Hanwell, west London, but it's clear the venerable Beetle's in good hands.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
Creative: Molly Johnstone
Producer: Holly Pienaar
production
Dark Energy
Director: Finn McGough
EP: Matt Brown
DOP: Chris Turner
editing
Marshall Street Editors
Editor: Oliver Morgan
vfx
Absolute Post
color
Absolute Post
Sound: Luke Harris
Audio Mix: Frankie Beirne
Casting: Ciara Kennedy