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VW ID
'Secret Agent/Superhero/Heist'
30 April 2024 47s
Power cuts.
by Andrew MacGregor

VW’s sponsorship of ITV Movies continues with three idents centred around the ID.7— an electric vehicle that needs plenty of juice between trips. There's only one plug in each scenario powerful enough to do the job, so a secret agent, a superhero, a gang of criminals all fall victim to a good old-fashioned switcheroo.

It makes the secret agent's job easier, to be fair, as a security guard deactivates a knotty laser grid in the nick of time. As for the crims, their high-powered drill is sabotaged by one of their own. Maybe he thinks the planet is more important than money, eh?

Director Tore Frandsen and the team at 1920 get the most value out of the superhero, who tries to jump through a wormhole and face-plants instead. We like the parachute that deploys after the fall, as well as the guilty scientist's reaction.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
CD: Tim Vance / Paul Knott
Creative: Ted Heath / Paul Angus
production
new—land
Director: Tore Frandsen
Producer: Jen Gelin
EP: Trine Pillay / Stephanie Walton
DOP: Rasmus Vidbæck
Editor: Nicolaj Monberg
VFX CD: Bill McNamara
VFX Supervisor: Ahmed El-Azma
color
1920
Colourist: Kai van Beers
Audio Mix: Philip Bolland

  VW ID - 'Secret Agent/Superhero/Heist'


VW ID
'Secret Agent/Superhero/Heist'
30 April 2024 47s

Power cuts.

VW’s sponsorship of ITV Movies continues with three idents centred around the ID.7— an electric vehicle that needs plenty of juice between trips. There's only one plug in each scenario powerful enough to do the job, so a secret agent, a superhero, a gang of criminals all fall victim to a good old-fashioned switcheroo.

It makes the secret agent's job easier, to be fair, as a security guard deactivates a knotty laser grid in the nick of time. As for the crims, their high-powered drill is sabotaged by one of their own. Maybe he thinks the planet is more important than money, eh?

Director Tore Frandsen and the team at 1920 get the most value out of the superhero, who tries to jump through a wormhole and face-plants instead. We like the parachute that deploys after the fall, as well as the guilty scientist's reaction.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
CD: Tim Vance / Paul Knott
Creative: Ted Heath / Paul Angus
production
new—land
Director: Tore Frandsen
Producer: Jen Gelin
EP: Trine Pillay / Stephanie Walton
DOP: Rasmus Vidbæck
Editor: Nicolaj Monberg
VFX CD: Bill McNamara
VFX Supervisor: Ahmed El-Azma
color
1920
Colourist: Kai van Beers
Audio Mix: Philip Bolland

VW ID 30 April 2024
'Secret Agent/Superhero/Heist' 47s

Power cuts.

by Andrew MacGregor

VW’s sponsorship of ITV Movies continues with three idents centred around the ID.7— an electric vehicle that needs plenty of juice between trips. There's only one plug in each scenario powerful enough to do the job, so a secret agent, a superhero, a gang of criminals all fall victim to a good old-fashioned switcheroo.

It makes the secret agent's job easier, to be fair, as a security guard deactivates a knotty laser grid in the nick of time. As for the crims, their high-powered drill is sabotaged by one of their own. Maybe he thinks the planet is more important than money, eh?

Director Tore Frandsen and the team at 1920 get the most value out of the superhero, who tries to jump through a wormhole and face-plants instead. We like the parachute that deploys after the fall, as well as the guilty scientist's reaction.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
CD: Tim Vance / Paul Knott
Creative: Ted Heath / Paul Angus
production
new—land
Director: Tore Frandsen
Producer: Jen Gelin
EP: Trine Pillay / Stephanie Walton
DOP: Rasmus Vidbæck
Editor: Nicolaj Monberg
VFX CD: Bill McNamara
VFX Supervisor: Ahmed El-Azma
color
1920
Colourist: Kai van Beers
Audio Mix: Philip Bolland