CommercialsPop PromosShort Films    UKInternational
VW
'Emma's Wagen'
6 June 2024 1 min 39s
Cold comfort.
by Andrew MacGregor

Emma and Jo, the stars of VW's latest 'YourWagen' spot, call themselves "ladies of maturer ages". Friends for twenty-four years and counting, the two go open-water swimming every Saturday. They credit this and each other for helping them through the menopause.

"My head was just so angry all the time," says Emma, but when Jo "travelled the same road" a few years later, she knew how to support her pal. Now they have a routine that works a treat: "We go in, we dip, we come out, we get changed, we laugh, and we sit in our heated seats with our cup of tea."

Said seats are found in Emma's ID Buzz, a campervan that's made her swear off petrol cars forever. Change is a part of life, and this ad manages to cover a lot of it in ninety-odd seconds.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
Creative: Molly Johnstone
Producer: Holly Pienaar
production
Dark Energy
Director: Finn McGough
EP: Matt Brown
DOP: Chris Turner
editing
Marshall Street Editors
Editor: Toby Conway-Hughes / Chris Turner
vfx
Absolute Post
color
Absolute Post
Sound: Luke Harris
Audio Mix: Frankie Beirne
Casting: Ciara Kennedy

  VW - 'Emma's Wagen'


VW
'Emma's Wagen'
6 June 2024 1 min 39s

Cold comfort.

Emma and Jo, the stars of VW's latest 'YourWagen' spot, call themselves "ladies of maturer ages". Friends for twenty-four years and counting, the two go open-water swimming every Saturday. They credit this and each other for helping them through the menopause.

"My head was just so angry all the time," says Emma, but when Jo "travelled the same road" a few years later, she knew how to support her pal. Now they have a routine that works a treat: "We go in, we dip, we come out, we get changed, we laugh, and we sit in our heated seats with our cup of tea."

Said seats are found in Emma's ID Buzz, a campervan that's made her swear off petrol cars forever. Change is a part of life, and this ad manages to cover a lot of it in ninety-odd seconds.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
Creative: Molly Johnstone
Producer: Holly Pienaar
production
Dark Energy
Director: Finn McGough
EP: Matt Brown
DOP: Chris Turner
editing
Marshall Street Editors
Editor: Toby Conway-Hughes / Chris Turner
vfx
Absolute Post
color
Absolute Post
Sound: Luke Harris
Audio Mix: Frankie Beirne
Casting: Ciara Kennedy

VW 6 June 2024
'Emma's Wagen' 1 min 39s

Cold comfort.

by Andrew MacGregor

Emma and Jo, the stars of VW's latest 'YourWagen' spot, call themselves "ladies of maturer ages". Friends for twenty-four years and counting, the two go open-water swimming every Saturday. They credit this and each other for helping them through the menopause.

"My head was just so angry all the time," says Emma, but when Jo "travelled the same road" a few years later, she knew how to support her pal. Now they have a routine that works a treat: "We go in, we dip, we come out, we get changed, we laugh, and we sit in our heated seats with our cup of tea."

Said seats are found in Emma's ID Buzz, a campervan that's made her swear off petrol cars forever. Change is a part of life, and this ad manages to cover a lot of it in ninety-odd seconds.

Product Category: Cars

Territory: UK


agency
adam&eveDDB
Creative: Molly Johnstone
Producer: Holly Pienaar
production
Dark Energy
Director: Finn McGough
EP: Matt Brown
DOP: Chris Turner
editing
Marshall Street Editors
Editor: Toby Conway-Hughes / Chris Turner
vfx
Absolute Post
color
Absolute Post
Sound: Luke Harris
Audio Mix: Frankie Beirne
Casting: Ciara Kennedy