Sink or swim.

Uswitch enter the survival genre with a commercial that takes place in shark-infested waters. As someone who wasted eighty-five minutes of his life on '47 Metres Down' (he passed on the sequel, believe it or not), DAVID went into this ad with trepidation. He's glad to reveal it's safe to go back in the water. Ish.

The sharks in Lucky Generals and ManvsMachine's animated commercial still want to devour the U in Uswitch, only to be thwarted by a cage at the last second. For consumers, said cage represents protection from unfair prices, mid-contract rate hikes, and other financial horrors that put Jaws to shame.

Galeophobes needn’t watch this behind the sofa, however—the sharks evoke Lego figures more than man-eaters. We also like how the U wears a snorkel and wetsuit, as the brand aim to make more of a splash in the price comparison sector.

Product Category: Price Comparison Web Sites

Territory: UK

Sink or swim.

by Andrew MacGregor

Uswitch enter the survival genre with a commercial that takes place in shark-infested waters. As someone who wasted eighty-five minutes of his life on '47 Metres Down' (he passed on the sequel, believe it or not), DAVID went into this ad with trepidation. He's glad to reveal it's safe to go back in the water. Ish.

The sharks in Lucky Generals and ManvsMachine's animated commercial still want to devour the U in Uswitch, only to be thwarted by a cage at the last second. For consumers, said cage represents protection from unfair prices, mid-contract rate hikes, and other financial horrors that put Jaws to shame.

Galeophobes needn’t watch this behind the sofa, however—the sharks evoke Lego figures more than man-eaters. We also like how the U wears a snorkel and wetsuit, as the brand aim to make more of a splash in the price comparison sector.

Product Category: Price Comparison Web Sites

Territory: UK