This Unknown T promo throws a lot at the wall to see what sticks. Powered by a love of video games and contemporary art, plus a desire to subvert genre expectations, 'Hocus Pocus' is a rap video that took a left turn and never looked back. Director Felix Brady is the man behind the wheel, and he aims to take viewers for one heck of a ride.
For gamers, there are nods to light-gun shooters, 'Pokémon Go', and 'Tetris' (city blocks move overhead as they try to find the right position). For those interested in hydraulics, cars and speedboats gyrate like mechanical bulls. It's a lot to take in, but Brady's bold, mixed-media approach chimes with pushy lyrics such as, "We don't act timid, we move."
Product Category: Promos