Rapt audience.

This plucky commercial for the Toronto Raptors takes place in—you guessed it—Paris. The only Canadian team in the NBA must have plenty of fans in the French capital, or director Ludovic Gontrand just fancied a city break! We reckon it's the former, as the Raptors seek to draw energy from Paris's underground scene.

Both share an outsider's view of the world—the Raptors were perennial underdogs before they won their first NBA title in 2019, while young people have a love-hate relationship with the mainstream. Together, this group of professional and amateur basketball players, beatboxers, and bike riders have more than the doubters can handle.

Product Category: Sports Teams

Territory: Canada

Rapt audience.

by Andrew MacGregor

This plucky commercial for the Toronto Raptors takes place in—you guessed it—Paris. The only Canadian team in the NBA must have plenty of fans in the French capital, or director Ludovic Gontrand just fancied a city break! We reckon it's the former, as the Raptors seek to draw energy from Paris's underground scene.

Both share an outsider's view of the world—the Raptors were perennial underdogs before they won their first NBA title in 2019, while young people have a love-hate relationship with the mainstream. Together, this group of professional and amateur basketball players, beatboxers, and bike riders have more than the doubters can handle.

Product Category: Sports Teams

Territory: Canada