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The Times
'From Westminster To Your World'
4 July 2024 30s
The Commons approach
by Melissa Roberts

There’s some slick use of VFX alongside a well-penned (and performed) voiceover in this 30 seconder for The Times. Iconic elements of Westminster make their way into everyday scenes, and it’s a clear idea that’s crisp in its execution by Visionaries director Henry Dean for Pulse Creative.

While some of the Westminster objects are placed rather overtly in the frame, others are more subtle, and with the camera on the move from start to finish, it rewards viewers who are paying attention. This speaks to the heart of the creative concept: that reading Britain’s oldest national newspaper will ensure you're able to keep up with what’s going on today.

Product Category: National Newspapers

Territory: UK


  The Times - 'From Westminster To Your World'


The Times
'From Westminster To Your World'
4 July 2024 30s

The Commons approach

There’s some slick use of VFX alongside a well-penned (and performed) voiceover in this 30 seconder for The Times. Iconic elements of Westminster make their way into everyday scenes, and it’s a clear idea that’s crisp in its execution by Visionaries director Henry Dean for Pulse Creative.

While some of the Westminster objects are placed rather overtly in the frame, others are more subtle, and with the camera on the move from start to finish, it rewards viewers who are paying attention. This speaks to the heart of the creative concept: that reading Britain’s oldest national newspaper will ensure you're able to keep up with what’s going on today.

Product Category: National Newspapers

Territory: UK



The Times 4 July 2024
'From Westminster To Your World' 30s

The Commons approach

by Melissa Roberts

There’s some slick use of VFX alongside a well-penned (and performed) voiceover in this 30 seconder for The Times. Iconic elements of Westminster make their way into everyday scenes, and it’s a clear idea that’s crisp in its execution by Visionaries director Henry Dean for Pulse Creative.

While some of the Westminster objects are placed rather overtly in the frame, others are more subtle, and with the camera on the move from start to finish, it rewards viewers who are paying attention. This speaks to the heart of the creative concept: that reading Britain’s oldest national newspaper will ensure you're able to keep up with what’s going on today.

Product Category: National Newspapers

Territory: UK