CommercialsPop PromosShort Films    UKInternational
The Great British Bake Off
'Sweet Relief'
6 September 2024 40s
A coda for summer.
by Jason Stone

After an immensely disappointing summer tuns into a premature autumn for much of the country, Channel 4 are promising a little slice of summer of Tuesday evenings when The Great British Bake Off returns. This animated trailer for the iconic series has presenters Noel Fielding and Alison Hammond as a butterfly and a bee respectively making their way out of the storm clouds towards the bucolic idyll where the Bake Off tent awaits.

It's a lovely way of representing the feel-good programme's ability to deliver viewers into a state of bliss for the duration of the programme, and watch amateur bakers vie for approval of glowering weirdo Paul Hollywood and saintly octogenarian Prue Leith.

4 Creative and director Bonnie Taylor Forsyth has perfectly captured the spirit of the programme and no doubt fans of the programme will be keenly anticipating its relaxing vibe, but it's time to retire the "soggy bottom" joke.

Product Category: TV Programmes

Territory: UK


agency
4 Creative
ECD: Lynsey Atkin
Deputy ECD: Lex Down
Creative: Stuart Gittings / Reuben Dangoor / Chris Rice / Greg Carter
Producer: Paul Gleeson
production
Nexus Studios
Director: Bonnie Taylor Forsyth
Creative Director: Delfina Maria
Animator: Darcy Woodbridge / Jasmine Veljanovski / Jarrod Prince / Alea Trinajstic
sound
String and Tins
Sound: Jim Stewart
Voice: Noel Fielding / Alison Hammond

  The Great British Bake Off - 'Sweet Relief'


The Great British Bake Off
'Sweet Relief'
6 September 2024 40s

A coda for summer.

After an immensely disappointing summer tuns into a premature autumn for much of the country, Channel 4 are promising a little slice of summer of Tuesday evenings when The Great British Bake Off returns. This animated trailer for the iconic series has presenters Noel Fielding and Alison Hammond as a butterfly and a bee respectively making their way out of the storm clouds towards the bucolic idyll where the Bake Off tent awaits.

It's a lovely way of representing the feel-good programme's ability to deliver viewers into a state of bliss for the duration of the programme, and watch amateur bakers vie for approval of glowering weirdo Paul Hollywood and saintly octogenarian Prue Leith.

4 Creative and director Bonnie Taylor Forsyth has perfectly captured the spirit of the programme and no doubt fans of the programme will be keenly anticipating its relaxing vibe, but it's time to retire the "soggy bottom" joke.

Product Category: TV Programmes

Territory: UK


agency
4 Creative
ECD: Lynsey Atkin
Deputy ECD: Lex Down
Creative: Stuart Gittings / Reuben Dangoor / Chris Rice / Greg Carter
Producer: Paul Gleeson
production
Nexus Studios
Director: Bonnie Taylor Forsyth
Creative Director: Delfina Maria
Animator: Darcy Woodbridge / Jasmine Veljanovski / Jarrod Prince / Alea Trinajstic
sound
String and Tins
Sound: Jim Stewart
Voice: Noel Fielding / Alison Hammond

The Great British Bake Off 6 September 2024
'Sweet Relief' 40s

A coda for summer.

by Jason Stone

After an immensely disappointing summer tuns into a premature autumn for much of the country, Channel 4 are promising a little slice of summer of Tuesday evenings when The Great British Bake Off returns. This animated trailer for the iconic series has presenters Noel Fielding and Alison Hammond as a butterfly and a bee respectively making their way out of the storm clouds towards the bucolic idyll where the Bake Off tent awaits.

It's a lovely way of representing the feel-good programme's ability to deliver viewers into a state of bliss for the duration of the programme, and watch amateur bakers vie for approval of glowering weirdo Paul Hollywood and saintly octogenarian Prue Leith.

4 Creative and director Bonnie Taylor Forsyth has perfectly captured the spirit of the programme and no doubt fans of the programme will be keenly anticipating its relaxing vibe, but it's time to retire the "soggy bottom" joke.

Product Category: TV Programmes

Territory: UK


agency
4 Creative
ECD: Lynsey Atkin
Deputy ECD: Lex Down
Creative: Stuart Gittings / Reuben Dangoor / Chris Rice / Greg Carter
Producer: Paul Gleeson
production
Nexus Studios
Director: Bonnie Taylor Forsyth
Creative Director: Delfina Maria
Animator: Darcy Woodbridge / Jasmine Veljanovski / Jarrod Prince / Alea Trinajstic
sound
String and Tins
Sound: Jim Stewart
Voice: Noel Fielding / Alison Hammond