CommercialsPop PromosShort Films    UKInternational
The Dare
'Perfume'
1 July 2024 2 mins 27s

Harrison Patrick Smith (aka The Dare) writes lyrics that make you want to punch him in the face, but then you see his tongue's gone right through his cheek. It would be rude to deck a man who needs medical attention, so you just go along with 'Perfume' for the hell of it.

The electroclash ditty is all about 'Le Dare', a piss-take of every and any aftershave or eau de toilette you can think of. Whether it works every time sixty per cent of the time like Sex Panther is unclear, but Smith swears by it ("It's $5.99/I spray it in my mouth and it tastes just divine").

He even asks to be buried with it so that worms get a whiff. And we thought people who wore aftershave to the gym were bad! Again, the lyrics are so sleazy and stupid, they just make you smile in the end.

Nick Harwood's promo achieves the same outcome with his send-up of a very specific type of fragrance ad. It's all a rich tapestry, of course, but the monochrome colour palette and brash choreography scream Paco Rabanne.

Product Category: Promos

Territory: UK


production
Object & Animal
Director: Nicholas Harwood
Producer: Allegra Isenberg
EP: Alex Brinkman
DOP: Ben Carey
Prod Design: Luke Carr
1st AD: Eva Minemar
Choreography: Kathleen Dycaico
Editor: Josh Wehle
Casting: Blair Broll

  The Dare - 'Perfume'


The Dare
'Perfume'
1 July 2024 2 mins 27s

Harrison Patrick Smith (aka The Dare) writes lyrics that make you want to punch him in the face, but then you see his tongue's gone right through his cheek. It would be rude to deck a man who needs medical attention, so you just go along with 'Perfume' for the hell of it.

The electroclash ditty is all about 'Le Dare', a piss-take of every and any aftershave or eau de toilette you can think of. Whether it works every time sixty per cent of the time like Sex Panther is unclear, but Smith swears by it ("It's $5.99/I spray it in my mouth and it tastes just divine").

He even asks to be buried with it so that worms get a whiff. And we thought people who wore aftershave to the gym were bad! Again, the lyrics are so sleazy and stupid, they just make you smile in the end.

Nick Harwood's promo achieves the same outcome with his send-up of a very specific type of fragrance ad. It's all a rich tapestry, of course, but the monochrome colour palette and brash choreography scream Paco Rabanne.

Product Category: Promos

Territory: UK


production
Object & Animal
Director: Nicholas Harwood
Producer: Allegra Isenberg
EP: Alex Brinkman
DOP: Ben Carey
Prod Design: Luke Carr
1st AD: Eva Minemar
Choreography: Kathleen Dycaico
Editor: Josh Wehle
Casting: Blair Broll

The Dare 1 July 2024
'Perfume' 2 mins 27s

by Andrew MacGregor

Harrison Patrick Smith (aka The Dare) writes lyrics that make you want to punch him in the face, but then you see his tongue's gone right through his cheek. It would be rude to deck a man who needs medical attention, so you just go along with 'Perfume' for the hell of it.

The electroclash ditty is all about 'Le Dare', a piss-take of every and any aftershave or eau de toilette you can think of. Whether it works every time sixty per cent of the time like Sex Panther is unclear, but Smith swears by it ("It's $5.99/I spray it in my mouth and it tastes just divine").

He even asks to be buried with it so that worms get a whiff. And we thought people who wore aftershave to the gym were bad! Again, the lyrics are so sleazy and stupid, they just make you smile in the end.

Nick Harwood's promo achieves the same outcome with his send-up of a very specific type of fragrance ad. It's all a rich tapestry, of course, but the monochrome colour palette and brash choreography scream Paco Rabanne.

Product Category: Promos

Territory: UK


production
Object & Animal
Director: Nicholas Harwood
Producer: Allegra Isenberg
EP: Alex Brinkman
DOP: Ben Carey
Prod Design: Luke Carr
1st AD: Eva Minemar
Choreography: Kathleen Dycaico
Editor: Josh Wehle
Casting: Blair Broll