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Tesco F & F
'Storm'
17 September 2024 30s
Squall the rage.
by Andrew MacGregor

Like a wheel within a wheel or the windmills of your mind (DAVID watched 'The Thomas Crown Affair' the other day), the weather always turns in autumn. Rather than bemoan the fact, Tesco F&F—or Florence & Fred, if you're not into the whole brevity thing—base a whole 30" commercial around it.

Informed by Richard Hawley's 'There's a Storm a-Comin'', the ad pushes the Workplace (Health, Safety and Welfare) Regulations 1992 to the limit with severe gales in an office. Some desk jockeys are put off by this meteorological phenomenon—others like the extra drama as they model jackets, scarves, and other autumn/winter must-haves.

Music: There's a Storm a-Comin - Richard Hawley

Product Category: Fashion Labels

Territory: UK


agency
Bartle Bogle Hegarty
Deputy ECD: Felipe Guimaraes
CD: Uche Ezugwu / Karen Davidson
Associate CD: Zoë Stott
Creative: Charlie Pendarves / Chloe Stephenson
Producer: Zoë Lynch
production
Object & Animal
Director: Amber Grace Johnson
Producer: Alex Chamberlain
EP: Laura Hegarty / Dom Thomas
DOP: Olan Collardy
editing
The Assembly Rooms
Editor: Sam Rice-Edwards / Jack Williams
color
Electric Theatre Collective
Colourist: Andi Chu
sound
King Lear
Sound: Dugal Macdiarmid

  Tesco F & F - 'Storm'


Tesco F & F
'Storm'
17 September 2024 30s

Squall the rage.

Like a wheel within a wheel or the windmills of your mind (DAVID watched 'The Thomas Crown Affair' the other day), the weather always turns in autumn. Rather than bemoan the fact, Tesco F&F—or Florence & Fred, if you're not into the whole brevity thing—base a whole 30" commercial around it.

Informed by Richard Hawley's 'There's a Storm a-Comin'', the ad pushes the Workplace (Health, Safety and Welfare) Regulations 1992 to the limit with severe gales in an office. Some desk jockeys are put off by this meteorological phenomenon—others like the extra drama as they model jackets, scarves, and other autumn/winter must-haves.

Music: There's a Storm a-Comin - Richard Hawley

Product Category: Fashion Labels

Territory: UK


agency
Bartle Bogle Hegarty
Deputy ECD: Felipe Guimaraes
CD: Uche Ezugwu / Karen Davidson
Associate CD: Zoë Stott
Creative: Charlie Pendarves / Chloe Stephenson
Producer: Zoë Lynch
production
Object & Animal
Director: Amber Grace Johnson
Producer: Alex Chamberlain
EP: Laura Hegarty / Dom Thomas
DOP: Olan Collardy
editing
The Assembly Rooms
Editor: Sam Rice-Edwards / Jack Williams
color
Electric Theatre Collective
Colourist: Andi Chu
sound
King Lear
Sound: Dugal Macdiarmid

Tesco F & F 17 September 2024
'Storm' 30s

Squall the rage.

by Andrew MacGregor

Like a wheel within a wheel or the windmills of your mind (DAVID watched 'The Thomas Crown Affair' the other day), the weather always turns in autumn. Rather than bemoan the fact, Tesco F&F—or Florence & Fred, if you're not into the whole brevity thing—base a whole 30" commercial around it.

Informed by Richard Hawley's 'There's a Storm a-Comin'', the ad pushes the Workplace (Health, Safety and Welfare) Regulations 1992 to the limit with severe gales in an office. Some desk jockeys are put off by this meteorological phenomenon—others like the extra drama as they model jackets, scarves, and other autumn/winter must-haves.

Music: There's a Storm a-Comin - Richard Hawley

Product Category: Fashion Labels

Territory: UK


agency
Bartle Bogle Hegarty
Deputy ECD: Felipe Guimaraes
CD: Uche Ezugwu / Karen Davidson
Associate CD: Zoë Stott
Creative: Charlie Pendarves / Chloe Stephenson
Producer: Zoë Lynch
production
Object & Animal
Director: Amber Grace Johnson
Producer: Alex Chamberlain
EP: Laura Hegarty / Dom Thomas
DOP: Olan Collardy
editing
The Assembly Rooms
Editor: Sam Rice-Edwards / Jack Williams
color
Electric Theatre Collective
Colourist: Andi Chu
sound
King Lear
Sound: Dugal Macdiarmid