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TUI
'Safety: A Global Film'
23 April 2024 4 mins 25s
Drama at 30,000 feet.
by Jason Stone

At the heart of this in-flight safety film is a really clever connection. On medium to long haul flights, the majority of people occupy themselves by watching films on the screen in front of them so this short spoofing a number of different film genre is an excellent vehicle for giving passengers the important information they must know before takeoff.

It is slightly odd that the depicted aircraft does not have screens but DAVID has checked, and Tui's aircraft very often have in-flight entertainment so it's not a complete boo-boo.

Director Alicia MacDonald keeps the action and the laughs coming throughout and, importantly, we strongly suspect that of all the in-flight films we've seen, this is the one most likely to lodge the important information into the memories of the passengers.

Product Category: Holiday Companies

Territory: UK


agency
Leo Burnett
CCO: Mark Elwood
CD: Rob Tenconi / Mark Franklin
Creative: Helen Rogerson / Owen Hunter Jenkins
Producer: Dominique Strouthos / Samuel Smith
production
Missing Link Films
Director: Alicia MacDonald
Producer: Ben Link
EP: Heather Link
DOP: Benedict Spence (Vision)
1st AD: Denys Shvets
Costume: Sharon Long / Barbara Kuznar / Eka Bichinashvili
editing
Final Cut
Editor: Phil Hignett
color
Coffee & TV
Colourist: Simona Cristea
sound
The Futz Butler

  TUI - 'Safety: A Global Film'


TUI
'Safety: A Global Film'
23 April 2024 4 mins 25s

Drama at 30,000 feet.

At the heart of this in-flight safety film is a really clever connection. On medium to long haul flights, the majority of people occupy themselves by watching films on the screen in front of them so this short spoofing a number of different film genre is an excellent vehicle for giving passengers the important information they must know before takeoff.

It is slightly odd that the depicted aircraft does not have screens but DAVID has checked, and Tui's aircraft very often have in-flight entertainment so it's not a complete boo-boo.

Director Alicia MacDonald keeps the action and the laughs coming throughout and, importantly, we strongly suspect that of all the in-flight films we've seen, this is the one most likely to lodge the important information into the memories of the passengers.

Product Category: Holiday Companies

Territory: UK


agency
Leo Burnett
CCO: Mark Elwood
CD: Rob Tenconi / Mark Franklin
Creative: Helen Rogerson / Owen Hunter Jenkins
Producer: Dominique Strouthos / Samuel Smith
production
Missing Link Films
Director: Alicia MacDonald
Producer: Ben Link
EP: Heather Link
DOP: Benedict Spence (Vision)
1st AD: Denys Shvets
Costume: Sharon Long / Barbara Kuznar / Eka Bichinashvili
editing
Final Cut
Editor: Phil Hignett
color
Coffee & TV
Colourist: Simona Cristea
sound
The Futz Butler

TUI 23 April 2024
'Safety: A Global Film' 4 mins 25s

Drama at 30,000 feet.

by Jason Stone

At the heart of this in-flight safety film is a really clever connection. On medium to long haul flights, the majority of people occupy themselves by watching films on the screen in front of them so this short spoofing a number of different film genre is an excellent vehicle for giving passengers the important information they must know before takeoff.

It is slightly odd that the depicted aircraft does not have screens but DAVID has checked, and Tui's aircraft very often have in-flight entertainment so it's not a complete boo-boo.

Director Alicia MacDonald keeps the action and the laughs coming throughout and, importantly, we strongly suspect that of all the in-flight films we've seen, this is the one most likely to lodge the important information into the memories of the passengers.

Product Category: Holiday Companies

Territory: UK


agency
Leo Burnett
CCO: Mark Elwood
CD: Rob Tenconi / Mark Franklin
Creative: Helen Rogerson / Owen Hunter Jenkins
Producer: Dominique Strouthos / Samuel Smith
production
Missing Link Films
Director: Alicia MacDonald
Producer: Ben Link
EP: Heather Link
DOP: Benedict Spence (Vision)
1st AD: Denys Shvets
Costume: Sharon Long / Barbara Kuznar / Eka Bichinashvili
editing
Final Cut
Editor: Phil Hignett
color
Coffee & TV
Colourist: Simona Cristea
sound
The Futz Butler