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St James's Place
'Invaluable Advice'
15 March 2024 90s
Emotional connections.
by Andrew MacGregor

Frédéric Planchon is spectacularly good at hitting the emotional sweet spot, and scripts like this are firmly in his wheelhouse. Depicting a relationship over the years between a father (or a stepfather) and a daughter has become a frequently recurring trope of advertising, and when you see it done as well as this, it's little wonder that it's such a popular option for creative teams.

Planchon is magnificent at forging a connection between his characters and the audience. This doesn't just mean he's always creating engaging content, it serves the advertising proposition as well.

Here, a caring father does everything he can to ensure that his daughter is safe and well in all circumstances, and this extends to managing his finances in a responsible manner. Landing this message is vital for this to work as a piece of advertising... and Planchon lands it perfectly.

Product Category: Financial Services

Territory: UK


agency
Ogilvy UK
Creative: Charlie Leahy / Annie Wisbey
production
Academy Films
Director: Frédéric Planchon
Producer: Jessica Wylie
EP: Medb Riordan
DOP: Arnaud Potier
editing
The Assembly Rooms
Editor: Nik Hindson
color
Company3
Colourist: Jean-Clément Soret

  St James's Place - 'Invaluable Advice'


St James's Place
'Invaluable Advice'
15 March 2024 90s

Emotional connections.

Frédéric Planchon is spectacularly good at hitting the emotional sweet spot, and scripts like this are firmly in his wheelhouse. Depicting a relationship over the years between a father (or a stepfather) and a daughter has become a frequently recurring trope of advertising, and when you see it done as well as this, it's little wonder that it's such a popular option for creative teams.

Planchon is magnificent at forging a connection between his characters and the audience. This doesn't just mean he's always creating engaging content, it serves the advertising proposition as well.

Here, a caring father does everything he can to ensure that his daughter is safe and well in all circumstances, and this extends to managing his finances in a responsible manner. Landing this message is vital for this to work as a piece of advertising... and Planchon lands it perfectly.

Product Category: Financial Services

Territory: UK


agency
Ogilvy UK
Creative: Charlie Leahy / Annie Wisbey
production
Academy Films
Director: Frédéric Planchon
Producer: Jessica Wylie
EP: Medb Riordan
DOP: Arnaud Potier
editing
The Assembly Rooms
Editor: Nik Hindson
color
Company3
Colourist: Jean-Clément Soret

St James's Place 15 March 2024
'Invaluable Advice' 90s

Emotional connections.

by Andrew MacGregor

Frédéric Planchon is spectacularly good at hitting the emotional sweet spot, and scripts like this are firmly in his wheelhouse. Depicting a relationship over the years between a father (or a stepfather) and a daughter has become a frequently recurring trope of advertising, and when you see it done as well as this, it's little wonder that it's such a popular option for creative teams.

Planchon is magnificent at forging a connection between his characters and the audience. This doesn't just mean he's always creating engaging content, it serves the advertising proposition as well.

Here, a caring father does everything he can to ensure that his daughter is safe and well in all circumstances, and this extends to managing his finances in a responsible manner. Landing this message is vital for this to work as a piece of advertising... and Planchon lands it perfectly.

Product Category: Financial Services

Territory: UK


agency
Ogilvy UK
Creative: Charlie Leahy / Annie Wisbey
production
Academy Films
Director: Frédéric Planchon
Producer: Jessica Wylie
EP: Medb Riordan
DOP: Arnaud Potier
editing
The Assembly Rooms
Editor: Nik Hindson
color
Company3
Colourist: Jean-Clément Soret