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Sorbent
'Behind Every Great Australian'
14 January 2024 60s
Sheet just got real.
by Andrew MacGregor

Trevor Clarence directs this poetic and patriotic commercial for Sorbent, who once had to warn Australians not to panic-buy toilet paper. Almost three years after Covid-19 made people loopy for loo roll, the brand have never been prouder to paper over the cracks, so to speak.

Anchored by a great lead performance from the plummy spokesman, the ad shows how brides, workmen, and parents alike benefit from Sorbent's wares ("Because when all's said and job's done, all we really want is a clean, fresh bum"). Even the Royal Australian Air Force get involved, if only to make "impressive jet formation" rhyme with "reverse into the station".

Product Category: Toilet Paper

Territory: Australia



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Sweetshop
Director: Trevor Clarence (HunkyDory)
Producer: Nicole Crozier
DOP: Crighton Bone
Prod Design: Jon Dowding

  Sorbent - 'Behind Every Great Australian'


Sorbent
'Behind Every Great Australian'
14 January 2024 60s

Sheet just got real.

Trevor Clarence directs this poetic and patriotic commercial for Sorbent, who once had to warn Australians not to panic-buy toilet paper. Almost three years after Covid-19 made people loopy for loo roll, the brand have never been prouder to paper over the cracks, so to speak.

Anchored by a great lead performance from the plummy spokesman, the ad shows how brides, workmen, and parents alike benefit from Sorbent's wares ("Because when all's said and job's done, all we really want is a clean, fresh bum"). Even the Royal Australian Air Force get involved, if only to make "impressive jet formation" rhyme with "reverse into the station".

Product Category: Toilet Paper

Territory: Australia



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Sweetshop
Director: Trevor Clarence (HunkyDory)
Producer: Nicole Crozier
DOP: Crighton Bone
Prod Design: Jon Dowding

Sorbent 14 January 2024
'Behind Every Great Australian' 60s

Sheet just got real.

by Andrew MacGregor

Trevor Clarence directs this poetic and patriotic commercial for Sorbent, who once had to warn Australians not to panic-buy toilet paper. Almost three years after Covid-19 made people loopy for loo roll, the brand have never been prouder to paper over the cracks, so to speak.

Anchored by a great lead performance from the plummy spokesman, the ad shows how brides, workmen, and parents alike benefit from Sorbent's wares ("Because when all's said and job's done, all we really want is a clean, fresh bum"). Even the Royal Australian Air Force get involved, if only to make "impressive jet formation" rhyme with "reverse into the station".

Product Category: Toilet Paper

Territory: Australia



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Sweetshop
Director: Trevor Clarence (HunkyDory)
Producer: Nicole Crozier
DOP: Crighton Bone
Prod Design: Jon Dowding