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Sky
'That SKy Feeling'
27 June 2024 60s
Training day.
by Jason Stone

Andrew Garfield is all in in this charming commercial for Sky which introduces an advertising idea that could run and run. It's a variation on the 'If Carlsberg made...' notion which formed the backbone of a long-running campaign, and continues with the already established idea of how everything falls neatly into place with Sky.

Garfield, in trying to explain what Sky feels like, uses the metaphor a perfect train journey. In this fantasy ride, everything that could go right does go right, and then some. With some neat VFX from 1920 backing director Traktor, Garfield's voyage becomes ever more ludicrously wonderful until it's revealed that he's breathlessly explaining all of it a woman making him a coffee.

It's a committed performance from the actor formerly known as Spiderman, and that in itself speaks to the calibre of the advertised service.

Product Category: TV Stations

Territory: UK


agency
Sky Creative
ECD: Robin Garton
CD: Aaron Willmer
Creative: Arnab Chanda
Producer: Emily Gill
production
Stink
Director: Traktor
Producer: Lucy Gossage
EP: Jon Chads
DOP: Tim Maurice-Jones
Prod Design: Nick Foley-Oates
editing
Final Cut
Editor: Ryan Beck
vfx
1920
VFX CD: Bill McNamara
VFX Supervisor: Ben Thomas / Chris King
color
Company3
Colourist: Jean-Clément Soret / Matthieu Toullet
sound
String and Tins
Sound: Will Cohen

  Sky - 'That SKy Feeling'


Sky
'That SKy Feeling'
27 June 2024 60s

Training day.

Andrew Garfield is all in in this charming commercial for Sky which introduces an advertising idea that could run and run. It's a variation on the 'If Carlsberg made...' notion which formed the backbone of a long-running campaign, and continues with the already established idea of how everything falls neatly into place with Sky.

Garfield, in trying to explain what Sky feels like, uses the metaphor a perfect train journey. In this fantasy ride, everything that could go right does go right, and then some. With some neat VFX from 1920 backing director Traktor, Garfield's voyage becomes ever more ludicrously wonderful until it's revealed that he's breathlessly explaining all of it a woman making him a coffee.

It's a committed performance from the actor formerly known as Spiderman, and that in itself speaks to the calibre of the advertised service.

Product Category: TV Stations

Territory: UK


agency
Sky Creative
ECD: Robin Garton
CD: Aaron Willmer
Creative: Arnab Chanda
Producer: Emily Gill
production
Stink
Director: Traktor
Producer: Lucy Gossage
EP: Jon Chads
DOP: Tim Maurice-Jones
Prod Design: Nick Foley-Oates
editing
Final Cut
Editor: Ryan Beck
vfx
1920
VFX CD: Bill McNamara
VFX Supervisor: Ben Thomas / Chris King
color
Company3
Colourist: Jean-Clément Soret / Matthieu Toullet
sound
String and Tins
Sound: Will Cohen

Sky 27 June 2024
'That SKy Feeling' 60s

Training day.

by Jason Stone

Andrew Garfield is all in in this charming commercial for Sky which introduces an advertising idea that could run and run. It's a variation on the 'If Carlsberg made...' notion which formed the backbone of a long-running campaign, and continues with the already established idea of how everything falls neatly into place with Sky.

Garfield, in trying to explain what Sky feels like, uses the metaphor a perfect train journey. In this fantasy ride, everything that could go right does go right, and then some. With some neat VFX from 1920 backing director Traktor, Garfield's voyage becomes ever more ludicrously wonderful until it's revealed that he's breathlessly explaining all of it a woman making him a coffee.

It's a committed performance from the actor formerly known as Spiderman, and that in itself speaks to the calibre of the advertised service.

Product Category: TV Stations

Territory: UK


agency
Sky Creative
ECD: Robin Garton
CD: Aaron Willmer
Creative: Arnab Chanda
Producer: Emily Gill
production
Stink
Director: Traktor
Producer: Lucy Gossage
EP: Jon Chads
DOP: Tim Maurice-Jones
Prod Design: Nick Foley-Oates
editing
Final Cut
Editor: Ryan Beck
vfx
1920
VFX CD: Bill McNamara
VFX Supervisor: Ben Thomas / Chris King
color
Company3
Colourist: Jean-Clément Soret / Matthieu Toullet
sound
String and Tins
Sound: Will Cohen