CommercialsPop PromosShort Films    UKInternational
Sky Sports
'New Balls Please'
2 February 2024 60s
Ballsy
by Jason Stone

This is fun. To mark the launch of a dedicated tennis channel on Sky Sports, the channel has made a tribute to a classic Sony Bravia ad from the early part of the century. In Nicolai Fuglsig's original, an array of coloured balls are bounced down the streets of San Francisco, here though, all the balls are the yellow hue of those favoured by tennis players.

It's not the first iteration of this idea, as Sony Bravia themselves did something in 2011 to connect tennis with their famous ad. But this is a much more satisfying tribute, and the faithful reproduction of the original feels more respectful too.

Product Category: TV Stations

Territory: UK


agency
Sky Creative
CD: Rob Welch
Creative: Sam Rhodes
production
Sky Creative
Director: Howard Greenhalgh
Producer: Francesca Di Lisa
EP: Steven Ryan
DOP: Eeb Hajee
editing
Final Cut
Editor: Ed Cheesman
vfx
UNIT
VFX Supervisor: Nuno Pereira
color
UNIT
Colourist: Denny Cooper
sound
Bark Soho
Sound: Markus ffitch

  Sky Sports - 'New Balls Please'


Sky Sports
'New Balls Please'
2 February 2024 60s

Ballsy

This is fun. To mark the launch of a dedicated tennis channel on Sky Sports, the channel has made a tribute to a classic Sony Bravia ad from the early part of the century. In Nicolai Fuglsig's original, an array of coloured balls are bounced down the streets of San Francisco, here though, all the balls are the yellow hue of those favoured by tennis players.

It's not the first iteration of this idea, as Sony Bravia themselves did something in 2011 to connect tennis with their famous ad. But this is a much more satisfying tribute, and the faithful reproduction of the original feels more respectful too.

Product Category: TV Stations

Territory: UK


agency
Sky Creative
CD: Rob Welch
Creative: Sam Rhodes
production
Sky Creative
Director: Howard Greenhalgh
Producer: Francesca Di Lisa
EP: Steven Ryan
DOP: Eeb Hajee
editing
Final Cut
Editor: Ed Cheesman
vfx
UNIT
VFX Supervisor: Nuno Pereira
color
UNIT
Colourist: Denny Cooper
sound
Bark Soho
Sound: Markus ffitch

Sky Sports 2 February 2024
'New Balls Please' 60s

Ballsy

by Jason Stone

This is fun. To mark the launch of a dedicated tennis channel on Sky Sports, the channel has made a tribute to a classic Sony Bravia ad from the early part of the century. In Nicolai Fuglsig's original, an array of coloured balls are bounced down the streets of San Francisco, here though, all the balls are the yellow hue of those favoured by tennis players.

It's not the first iteration of this idea, as Sony Bravia themselves did something in 2011 to connect tennis with their famous ad. But this is a much more satisfying tribute, and the faithful reproduction of the original feels more respectful too.

Product Category: TV Stations

Territory: UK


agency
Sky Creative
CD: Rob Welch
Creative: Sam Rhodes
production
Sky Creative
Director: Howard Greenhalgh
Producer: Francesca Di Lisa
EP: Steven Ryan
DOP: Eeb Hajee
editing
Final Cut
Editor: Ed Cheesman
vfx
UNIT
VFX Supervisor: Nuno Pereira
color
UNIT
Colourist: Denny Cooper
sound
Bark Soho
Sound: Markus ffitch