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Turner it up. | |
by Andrew MacGregor | |
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"Simply the best" becomes "simply business" in this pop-rock insurance commercial. Fred Rowson, whose credits include 'Too Late Now' for Wet Leg and 'No' for Little Mix, knows all about high-energy music videos, but how does he fare in an office environment? Pretty damn well, as it turns out. Protagonist Gina says, "People always ask me: "Who do I trust for business insurance?"" Her response scares the bejesus out of her colleagues, who had no idea she had pipes like Tina Turner. The man gets the short straw when "Smoother than a fresh waxed chest" leaves him with the word 'INSURED' on his torso. Moments like this ensure Tina Turner and business insurance work somehow, plus we like how Gina's colleague still get spooked even when the dust has settled. The, er, best case scenario is that potential clients think of Simply Business from now on.
Product Category: Insurance
Territory: UK
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