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Simply Business
'Simply the Best'
19 August 2024 40s
Turner it up.
by Andrew MacGregor

"Simply the best" becomes "simply business" in this pop-rock insurance commercial. Fred Rowson, whose credits include 'Too Late Now' for Wet Leg and 'No' for Little Mix, knows all about high-energy music videos, but how does he fare in an office environment? Pretty damn well, as it turns out.

Protagonist Gina says, "People always ask me: "Who do I trust for business insurance?"" Her response scares the bejesus out of her colleagues, who had no idea she had pipes like Tina Turner.

The man gets the short straw when "Smoother than a fresh waxed chest" leaves him with the word 'INSURED' on his torso. Moments like this ensure Tina Turner and business insurance work somehow, plus we like how Gina's colleague still get spooked even when the dust has settled. The, er, best case scenario is that potential clients think of Simply Business from now on.

Product Category: Insurance

Territory: UK



production
Blink
Director: Fred Rowson
Producer: Richard Wilson
EP: Patrick Craig
DOP: Stefan Yap
Prod Design: Zoë Klinck (Vision)
editing
Stitch
Editor: Samuel Marr
vfx
Selected Works
Colourist: Nielsan Bohl
sound
750MPH
Sound: Mark Hellaby

  Simply Business - 'Simply the Best'


Simply Business
'Simply the Best'
19 August 2024 40s

Turner it up.

"Simply the best" becomes "simply business" in this pop-rock insurance commercial. Fred Rowson, whose credits include 'Too Late Now' for Wet Leg and 'No' for Little Mix, knows all about high-energy music videos, but how does he fare in an office environment? Pretty damn well, as it turns out.

Protagonist Gina says, "People always ask me: "Who do I trust for business insurance?"" Her response scares the bejesus out of her colleagues, who had no idea she had pipes like Tina Turner.

The man gets the short straw when "Smoother than a fresh waxed chest" leaves him with the word 'INSURED' on his torso. Moments like this ensure Tina Turner and business insurance work somehow, plus we like how Gina's colleague still get spooked even when the dust has settled. The, er, best case scenario is that potential clients think of Simply Business from now on.

Product Category: Insurance

Territory: UK



production
Blink
Director: Fred Rowson
Producer: Richard Wilson
EP: Patrick Craig
DOP: Stefan Yap
Prod Design: Zoë Klinck (Vision)
editing
Stitch
Editor: Samuel Marr
vfx
Selected Works
Colourist: Nielsan Bohl
sound
750MPH
Sound: Mark Hellaby

Simply Business 19 August 2024
'Simply the Best' 40s

Turner it up.

by Andrew MacGregor

"Simply the best" becomes "simply business" in this pop-rock insurance commercial. Fred Rowson, whose credits include 'Too Late Now' for Wet Leg and 'No' for Little Mix, knows all about high-energy music videos, but how does he fare in an office environment? Pretty damn well, as it turns out.

Protagonist Gina says, "People always ask me: "Who do I trust for business insurance?"" Her response scares the bejesus out of her colleagues, who had no idea she had pipes like Tina Turner.

The man gets the short straw when "Smoother than a fresh waxed chest" leaves him with the word 'INSURED' on his torso. Moments like this ensure Tina Turner and business insurance work somehow, plus we like how Gina's colleague still get spooked even when the dust has settled. The, er, best case scenario is that potential clients think of Simply Business from now on.

Product Category: Insurance

Territory: UK



production
Blink
Director: Fred Rowson
Producer: Richard Wilson
EP: Patrick Craig
DOP: Stefan Yap
Prod Design: Zoë Klinck (Vision)
editing
Stitch
Editor: Samuel Marr
vfx
Selected Works
Colourist: Nielsan Bohl
sound
750MPH
Sound: Mark Hellaby