CommercialsPop PromosShort Films    UKInternational
Sheba
'All They Want'
30 May 2024 41s
Below-purr gifts.
by Andrew MacGregor

A brace of 20" commercials for Sheba remind us that cats are like Shania Twain: it takes a lot to impress them. Does a plush toy or an interactive teaser do the trick? Take a wild guess. Both owners thought they were on to a winner, and God bless 'em for that, but they should know by now that food is the key to a cat's heart.

To say "it's all in the eyes" may be trite, but it applies here. The Russian Blue looks right through the gifts proffered to it—not angry eyes, just disappointed ones. But also angry. When owner and cat lock eyes, a tasty accord is reached.

Many elements make this a recipe for success (mood lighting, a Gallic soundtrack, et cetera), but kudos goes to Sam Robson for his work on the robot. That second, deflated whirr is a priceless bit of sound design.

Product Category: Pet Food

Territory: UK


agency
Abbott Mead Vickers BBDO
CD: Andre Sallowicz
Creative: Ben Smith / Dan Kennard
Producer: Zoe Robley
production
Academy Films
Director: Grandmas
Producer: Dulcie Kellett
EP: Darapen Vongsa-Nga
DOP: Joe Douglas (Wizzo & Co)
editing
tenthree
Editor: David Whittaker
color
No.8
Colourist: Alex Gregory
sound
No.8
Sound: Sam Robson

  Sheba - 'All They Want'


Sheba
'All They Want'
30 May 2024 41s

Below-purr gifts.

A brace of 20" commercials for Sheba remind us that cats are like Shania Twain: it takes a lot to impress them. Does a plush toy or an interactive teaser do the trick? Take a wild guess. Both owners thought they were on to a winner, and God bless 'em for that, but they should know by now that food is the key to a cat's heart.

To say "it's all in the eyes" may be trite, but it applies here. The Russian Blue looks right through the gifts proffered to it—not angry eyes, just disappointed ones. But also angry. When owner and cat lock eyes, a tasty accord is reached.

Many elements make this a recipe for success (mood lighting, a Gallic soundtrack, et cetera), but kudos goes to Sam Robson for his work on the robot. That second, deflated whirr is a priceless bit of sound design.

Product Category: Pet Food

Territory: UK


agency
Abbott Mead Vickers BBDO
CD: Andre Sallowicz
Creative: Ben Smith / Dan Kennard
Producer: Zoe Robley
production
Academy Films
Director: Grandmas
Producer: Dulcie Kellett
EP: Darapen Vongsa-Nga
DOP: Joe Douglas (Wizzo & Co)
editing
tenthree
Editor: David Whittaker
color
No.8
Colourist: Alex Gregory
sound
No.8
Sound: Sam Robson

Sheba 30 May 2024
'All They Want' 41s

Below-purr gifts.

by Andrew MacGregor

A brace of 20" commercials for Sheba remind us that cats are like Shania Twain: it takes a lot to impress them. Does a plush toy or an interactive teaser do the trick? Take a wild guess. Both owners thought they were on to a winner, and God bless 'em for that, but they should know by now that food is the key to a cat's heart.

To say "it's all in the eyes" may be trite, but it applies here. The Russian Blue looks right through the gifts proffered to it—not angry eyes, just disappointed ones. But also angry. When owner and cat lock eyes, a tasty accord is reached.

Many elements make this a recipe for success (mood lighting, a Gallic soundtrack, et cetera), but kudos goes to Sam Robson for his work on the robot. That second, deflated whirr is a priceless bit of sound design.

Product Category: Pet Food

Territory: UK


agency
Abbott Mead Vickers BBDO
CD: Andre Sallowicz
Creative: Ben Smith / Dan Kennard
Producer: Zoe Robley
production
Academy Films
Director: Grandmas
Producer: Dulcie Kellett
EP: Darapen Vongsa-Nga
DOP: Joe Douglas (Wizzo & Co)
editing
tenthree
Editor: David Whittaker
color
No.8
Colourist: Alex Gregory
sound
No.8
Sound: Sam Robson