CommercialsPop PromosShort Films    UKInternational
Screwfix
'Strictly Collect (DC)'
26 April 2024 40s
Nobody gonna slow us down.
by Andrew MacGregor

Last year, Screwfix revealed their favourite song of all time: 'Break My Stride' by Michael Wilder. The track returns in this well-performed follow-up, with three new tradespeople in need of sealant. They order it on the app for collection and drive over, but why walk to the main desk when they can—you guessed it—dance?

The routine is spot-on in both the 30" and the director's cut, but the latter adds a phenomenal 'CRUNCH!' when the trio crack their necks at the start. Such behaviour makes a lot of people wince (Mrs DAVID, included), but it makes us laugh here.

The brand gave themselves plenty to build on with last year's commercial; the sequel suggests they've hit their, erm, stride.

Music: Break My Stride - Matthew Wilder

Product Category: DIY Retailers

Territory: UK



production
Outsider
Director: J Marlow
Producer: Steve Elgar
DOP: Hamish Anderson
Choreography: Supple Nam
editing
Whitehouse Post
Editor: D-Fran
Colourist: Mark Horrobin
Sound: Tom Lane
Casting: Thom Hammond

  Screwfix - 'Strictly Collect (DC)'


Screwfix
'Strictly Collect (DC)'
26 April 2024 40s

Nobody gonna slow us down.

Last year, Screwfix revealed their favourite song of all time: 'Break My Stride' by Michael Wilder. The track returns in this well-performed follow-up, with three new tradespeople in need of sealant. They order it on the app for collection and drive over, but why walk to the main desk when they can—you guessed it—dance?

The routine is spot-on in both the 30" and the director's cut, but the latter adds a phenomenal 'CRUNCH!' when the trio crack their necks at the start. Such behaviour makes a lot of people wince (Mrs DAVID, included), but it makes us laugh here.

The brand gave themselves plenty to build on with last year's commercial; the sequel suggests they've hit their, erm, stride.

Music: Break My Stride - Matthew Wilder

Product Category: DIY Retailers

Territory: UK



production
Outsider
Director: J Marlow
Producer: Steve Elgar
DOP: Hamish Anderson
Choreography: Supple Nam
editing
Whitehouse Post
Editor: D-Fran
Colourist: Mark Horrobin
Sound: Tom Lane
Casting: Thom Hammond

Screwfix 26 April 2024
'Strictly Collect (DC)' 40s

Nobody gonna slow us down.

by Andrew MacGregor

Last year, Screwfix revealed their favourite song of all time: 'Break My Stride' by Michael Wilder. The track returns in this well-performed follow-up, with three new tradespeople in need of sealant. They order it on the app for collection and drive over, but why walk to the main desk when they can—you guessed it—dance?

The routine is spot-on in both the 30" and the director's cut, but the latter adds a phenomenal 'CRUNCH!' when the trio crack their necks at the start. Such behaviour makes a lot of people wince (Mrs DAVID, included), but it makes us laugh here.

The brand gave themselves plenty to build on with last year's commercial; the sequel suggests they've hit their, erm, stride.

Music: Break My Stride - Matthew Wilder

Product Category: DIY Retailers

Territory: UK



production
Outsider
Director: J Marlow
Producer: Steve Elgar
DOP: Hamish Anderson
Choreography: Supple Nam
editing
Whitehouse Post
Editor: D-Fran
Colourist: Mark Horrobin
Sound: Tom Lane
Casting: Thom Hammond