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Scottish Government
'Control'
11 September 2024 40s
Another chance.
by Andrew MacGregor

DAVID spammed the rewind button like nobody's business in 'Forza Horizon 5'. It let him retry bends and corners until he got the speed just right—a mechanic that would make life on the road so much easier in real life. The driver in this Scottish Government spot, however, has no rewind button; just a few seconds to plead for his life.

He loses control on a bend that’s never given him any trouble before (typical, eh?). Time slows as the car spins toward the inevitable, but the protagonist still reckons he can talk his way out of trouble. "I just need one more chance, I won't do it again!" he says, but it's too late for that. One of his last words is "please"—an appeal met head-on by another car.

It's a horrible way to go, and director Chris Fowles nails the sense of powerlessness that neither words nor actions can remedy. As the nights draw in and roads become harder to read, the government urge drivers not to be complacent. After all, they only get one shot at this life.

Product Category: Government Departments

Territory: Scotland


agency
The Leith Agency
Creative: Chris Watson / Rufus Wedderburn
Producer: Kat Jordan
production
Leith Studios
Director: Chris Fowles
Producer: Jennifer Howells
DOP: Henry Gill (Wizzo & Co)
director agent
The Visionaries
editing
Leith Studios
Editor: Dan Austin
color
Harbor Picture Company
Colourist: Jonny Tully
Casting: Claire Catterson

  Scottish Government - 'Control'


Scottish Government
'Control'
11 September 2024 40s

Another chance.

DAVID spammed the rewind button like nobody's business in 'Forza Horizon 5'. It let him retry bends and corners until he got the speed just right—a mechanic that would make life on the road so much easier in real life. The driver in this Scottish Government spot, however, has no rewind button; just a few seconds to plead for his life.

He loses control on a bend that’s never given him any trouble before (typical, eh?). Time slows as the car spins toward the inevitable, but the protagonist still reckons he can talk his way out of trouble. "I just need one more chance, I won't do it again!" he says, but it's too late for that. One of his last words is "please"—an appeal met head-on by another car.

It's a horrible way to go, and director Chris Fowles nails the sense of powerlessness that neither words nor actions can remedy. As the nights draw in and roads become harder to read, the government urge drivers not to be complacent. After all, they only get one shot at this life.

Product Category: Government Departments

Territory: Scotland


agency
The Leith Agency
Creative: Chris Watson / Rufus Wedderburn
Producer: Kat Jordan
production
Leith Studios
Director: Chris Fowles
Producer: Jennifer Howells
DOP: Henry Gill (Wizzo & Co)
director agent
The Visionaries
editing
Leith Studios
Editor: Dan Austin
color
Harbor Picture Company
Colourist: Jonny Tully
Casting: Claire Catterson

Scottish Government 11 September 2024
'Control' 40s

Another chance.

by Andrew MacGregor

DAVID spammed the rewind button like nobody's business in 'Forza Horizon 5'. It let him retry bends and corners until he got the speed just right—a mechanic that would make life on the road so much easier in real life. The driver in this Scottish Government spot, however, has no rewind button; just a few seconds to plead for his life.

He loses control on a bend that’s never given him any trouble before (typical, eh?). Time slows as the car spins toward the inevitable, but the protagonist still reckons he can talk his way out of trouble. "I just need one more chance, I won't do it again!" he says, but it's too late for that. One of his last words is "please"—an appeal met head-on by another car.

It's a horrible way to go, and director Chris Fowles nails the sense of powerlessness that neither words nor actions can remedy. As the nights draw in and roads become harder to read, the government urge drivers not to be complacent. After all, they only get one shot at this life.

Product Category: Government Departments

Territory: Scotland


agency
The Leith Agency
Creative: Chris Watson / Rufus Wedderburn
Producer: Kat Jordan
production
Leith Studios
Director: Chris Fowles
Producer: Jennifer Howells
DOP: Henry Gill (Wizzo & Co)
director agent
The Visionaries
editing
Leith Studios
Editor: Dan Austin
color
Harbor Picture Company
Colourist: Jonny Tully
Casting: Claire Catterson