one adult's lips, at any rate. As kids play football outside her office, a woman asks Sainsbury's—the supermarket that knows all and hears all—how they can help grown-ups cope throughout June, July, and August." />
   
CommercialsPop PromosShort Films    UKInternational
Sainsbury's
'What Do We Get?'
11 June 2024 30s
Redress the balance.
by Andrew MacGregor

"Kids get all summer off. What do we get?" That's the question on every adult’s lips… or one adult's lips, at any rate. As kids play football outside her office, a woman asks Sainsbury's—the supermarket that knows all and hears all—how they can help grown-ups cope throughout June, July, and August.

Like in previous instalments, helpful employees suggest Taste the Difference picnic food, ice cream sandwiches ("not available in Locals," sorry), and barbecue staples. Children on a merry-go-round stare open-mouthed at a Scotch egg, for example, like they would go back to school early for just one bite.

Product Category: Supermarkets

Territory: UK


agency
New Commercial Arts
CCO: Ian Heartfield
CD: Brad Woolf / Dan Bailey
Snr Producer: Rebecca Holt
production
Pulse Films
Director: Freddie Waters
Producer: David French
DOP: Patrick Meller (Wizzo & Co)
Prod Design: Sarah Asmail (Vision)
1st AD: Simon Ashen
editing
Work Editorial
Editor: Rachael Spann
sound
Wave Studios
Sound: Ben Gulvin
Voice: Stephen Fry

  Sainsbury's - 'What Do We Get?'


Sainsbury's
'What Do We Get?'
11 June 2024 30s

Redress the balance.

"Kids get all summer off. What do we get?" That's the question on every adult’s lips… or one adult's lips, at any rate. As kids play football outside her office, a woman asks Sainsbury's—the supermarket that knows all and hears all—how they can help grown-ups cope throughout June, July, and August.

Like in previous instalments, helpful employees suggest Taste the Difference picnic food, ice cream sandwiches ("not available in Locals," sorry), and barbecue staples. Children on a merry-go-round stare open-mouthed at a Scotch egg, for example, like they would go back to school early for just one bite.

Product Category: Supermarkets

Territory: UK


agency
New Commercial Arts
CCO: Ian Heartfield
CD: Brad Woolf / Dan Bailey
Snr Producer: Rebecca Holt
production
Pulse Films
Director: Freddie Waters
Producer: David French
DOP: Patrick Meller (Wizzo & Co)
Prod Design: Sarah Asmail (Vision)
1st AD: Simon Ashen
editing
Work Editorial
Editor: Rachael Spann
sound
Wave Studios
Sound: Ben Gulvin
Voice: Stephen Fry

Sainsbury's 11 June 2024
'What Do We Get?' 30s

Redress the balance.

by Andrew MacGregor

"Kids get all summer off. What do we get?" That's the question on every adult’s lips… or one adult's lips, at any rate. As kids play football outside her office, a woman asks Sainsbury's—the supermarket that knows all and hears all—how they can help grown-ups cope throughout June, July, and August.

Like in previous instalments, helpful employees suggest Taste the Difference picnic food, ice cream sandwiches ("not available in Locals," sorry), and barbecue staples. Children on a merry-go-round stare open-mouthed at a Scotch egg, for example, like they would go back to school early for just one bite.

Product Category: Supermarkets

Territory: UK


agency
New Commercial Arts
CCO: Ian Heartfield
CD: Brad Woolf / Dan Bailey
Snr Producer: Rebecca Holt
production
Pulse Films
Director: Freddie Waters
Producer: David French
DOP: Patrick Meller (Wizzo & Co)
Prod Design: Sarah Asmail (Vision)
1st AD: Simon Ashen
editing
Work Editorial
Editor: Rachael Spann
sound
Wave Studios
Sound: Ben Gulvin
Voice: Stephen Fry