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Sad Night Dynamite
'Sugabby'
3 July 2024 3 mins 20s

Josh Greacen of Sad Night Dynamite needs a sugar mama—someone to help fund his and Archie Blagden's adventures in hip-hop, dub, and psychedelia. He finds one in the nutty promo for 'Sugabby', but he may have bitten off more than he can chew with Mrs Dior.

It starts well enough, with Greacen's every material need met by Dior. He eats, drinks, and shops well in a stream of social media posts that borders on whiplash. It's Greacen who gets clobbered, though, waking up in a room with four battered young men dressed just like him.

It was supposed to be so easy ("All of my life looking over my shoulder/It’s gonna end when I find me a cougar"), but Greacen instead gets chewed up and spat out. Based on the quality of 'Sugabby', he and Blagden just need to rely on themselves in real-life.

Product Category: Promos

Territory: UK



production
Agile Films
Director: Geerten Harmens
Producer: Ynez Myers
EP: Myles Payne
DOP: Geerten Harmens
vfx
Agile Films
VFX Lead: Andrius Vizbaras
color
Wash
Colourist: Jon Dobson
Sound: Luuk van de Mosselaer

  Sad Night Dynamite - 'Sugabby'


Sad Night Dynamite
'Sugabby'
3 July 2024 3 mins 20s

Josh Greacen of Sad Night Dynamite needs a sugar mama—someone to help fund his and Archie Blagden's adventures in hip-hop, dub, and psychedelia. He finds one in the nutty promo for 'Sugabby', but he may have bitten off more than he can chew with Mrs Dior.

It starts well enough, with Greacen's every material need met by Dior. He eats, drinks, and shops well in a stream of social media posts that borders on whiplash. It's Greacen who gets clobbered, though, waking up in a room with four battered young men dressed just like him.

It was supposed to be so easy ("All of my life looking over my shoulder/It’s gonna end when I find me a cougar"), but Greacen instead gets chewed up and spat out. Based on the quality of 'Sugabby', he and Blagden just need to rely on themselves in real-life.

Product Category: Promos

Territory: UK



production
Agile Films
Director: Geerten Harmens
Producer: Ynez Myers
EP: Myles Payne
DOP: Geerten Harmens
vfx
Agile Films
VFX Lead: Andrius Vizbaras
color
Wash
Colourist: Jon Dobson
Sound: Luuk van de Mosselaer

Sad Night Dynamite 3 July 2024
'Sugabby' 3 mins 20s

by Andrew MacGregor

Josh Greacen of Sad Night Dynamite needs a sugar mama—someone to help fund his and Archie Blagden's adventures in hip-hop, dub, and psychedelia. He finds one in the nutty promo for 'Sugabby', but he may have bitten off more than he can chew with Mrs Dior.

It starts well enough, with Greacen's every material need met by Dior. He eats, drinks, and shops well in a stream of social media posts that borders on whiplash. It's Greacen who gets clobbered, though, waking up in a room with four battered young men dressed just like him.

It was supposed to be so easy ("All of my life looking over my shoulder/It’s gonna end when I find me a cougar"), but Greacen instead gets chewed up and spat out. Based on the quality of 'Sugabby', he and Blagden just need to rely on themselves in real-life.

Product Category: Promos

Territory: UK



production
Agile Films
Director: Geerten Harmens
Producer: Ynez Myers
EP: Myles Payne
DOP: Geerten Harmens
vfx
Agile Films
VFX Lead: Andrius Vizbaras
color
Wash
Colourist: Jon Dobson
Sound: Luuk van de Mosselaer