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Rimowa
'Engineered for Life'
22 May 2024 60s
Case in point.
by Andrew MacGregor

New Order provide the soundtrack to this Rimowa commercial that claims the brand are "engineered for life". As 'Blue Monday' kicks into gear, directors Jason Sondock and Simon Davis (Rubberband) show how luggage designed and manufactured in Germany copes on the world stage. Rather well, as it happens.

The challenge for Rubberband and DP Mauro Chiarello is to make aluminum 'pop' for sixty seconds. Thanks to some well-judged transition shots and a solid grasp of the material, it's easy to go with the flow. The ridges on each suitcase also complement straight lines wherever they go, which ties in with the slogan rather well.

Product Category: Luggage

Territory: UK


agency
Anomaly London
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
SMUGGLER
Director: Rubberband
Producer: Ash Lockmun
EP: Tom Knight
DOP: Mauro Chiarello
editing
Cabin Edit
Editor: Carla Luffe
Colourist: Aubrey Woodiwiss
sound
No.8
Sound: James Benn

  Rimowa - 'Engineered for Life'


Rimowa
'Engineered for Life'
22 May 2024 60s

Case in point.

New Order provide the soundtrack to this Rimowa commercial that claims the brand are "engineered for life". As 'Blue Monday' kicks into gear, directors Jason Sondock and Simon Davis (Rubberband) show how luggage designed and manufactured in Germany copes on the world stage. Rather well, as it happens.

The challenge for Rubberband and DP Mauro Chiarello is to make aluminum 'pop' for sixty seconds. Thanks to some well-judged transition shots and a solid grasp of the material, it's easy to go with the flow. The ridges on each suitcase also complement straight lines wherever they go, which ties in with the slogan rather well.

Product Category: Luggage

Territory: UK


agency
Anomaly London
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
SMUGGLER
Director: Rubberband
Producer: Ash Lockmun
EP: Tom Knight
DOP: Mauro Chiarello
editing
Cabin Edit
Editor: Carla Luffe
Colourist: Aubrey Woodiwiss
sound
No.8
Sound: James Benn

Rimowa 22 May 2024
'Engineered for Life' 60s

Case in point.

by Andrew MacGregor

New Order provide the soundtrack to this Rimowa commercial that claims the brand are "engineered for life". As 'Blue Monday' kicks into gear, directors Jason Sondock and Simon Davis (Rubberband) show how luggage designed and manufactured in Germany copes on the world stage. Rather well, as it happens.

The challenge for Rubberband and DP Mauro Chiarello is to make aluminum 'pop' for sixty seconds. Thanks to some well-judged transition shots and a solid grasp of the material, it's easy to go with the flow. The ridges on each suitcase also complement straight lines wherever they go, which ties in with the slogan rather well.

Product Category: Luggage

Territory: UK


agency
Anomaly London
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
SMUGGLER
Director: Rubberband
Producer: Ash Lockmun
EP: Tom Knight
DOP: Mauro Chiarello
editing
Cabin Edit
Editor: Carla Luffe
Colourist: Aubrey Woodiwiss
sound
No.8
Sound: James Benn