CommercialsPop PromosShort Films    UKInternational
Puma
'Race'
9 May 2024 68s
Toy speed.
by Andrew MacGregor

What happens if you put Hot Wheels, Speed Racer, and Tim Burton in a blender? You get this tie-up between Puma and A$AP Rocky, who co-directs with Kyle Cruz Zemborain. The pair deliver a micro Miami Grand Prix, as if local schoolchildren were asked to take over from the FIA. Not a bad idea when you think about it.

Cheered on by red, blue, and yellow bobbles, the cars (driven by toys, of course) zip around a track made from cereal boxes, cardboard tubes, construction blocks, and more. This is in stark contrast to the black-and-white world the children live in, no doubt inspired by 'The Addams Family' and 'Frankenweenie'.

Will Mum's larger-than-life interruption cause the race to be abandoned? Stay tuned to find out.

Product Category: Sports Shoes

Territory: USA



editing
Cabin Edit
Editor: Nick Rondeau
color
Electric Theatre Collective
Colourist: Andi Chu
Audio Mix: Lucio Westmoreland

  Puma - 'Race'


Puma
'Race'
9 May 2024 68s

Toy speed.

What happens if you put Hot Wheels, Speed Racer, and Tim Burton in a blender? You get this tie-up between Puma and A$AP Rocky, who co-directs with Kyle Cruz Zemborain. The pair deliver a micro Miami Grand Prix, as if local schoolchildren were asked to take over from the FIA. Not a bad idea when you think about it.

Cheered on by red, blue, and yellow bobbles, the cars (driven by toys, of course) zip around a track made from cereal boxes, cardboard tubes, construction blocks, and more. This is in stark contrast to the black-and-white world the children live in, no doubt inspired by 'The Addams Family' and 'Frankenweenie'.

Will Mum's larger-than-life interruption cause the race to be abandoned? Stay tuned to find out.

Product Category: Sports Shoes

Territory: USA



editing
Cabin Edit
Editor: Nick Rondeau
color
Electric Theatre Collective
Colourist: Andi Chu
Audio Mix: Lucio Westmoreland

Puma 9 May 2024
'Race' 68s

Toy speed.

by Andrew MacGregor

What happens if you put Hot Wheels, Speed Racer, and Tim Burton in a blender? You get this tie-up between Puma and A$AP Rocky, who co-directs with Kyle Cruz Zemborain. The pair deliver a micro Miami Grand Prix, as if local schoolchildren were asked to take over from the FIA. Not a bad idea when you think about it.

Cheered on by red, blue, and yellow bobbles, the cars (driven by toys, of course) zip around a track made from cereal boxes, cardboard tubes, construction blocks, and more. This is in stark contrast to the black-and-white world the children live in, no doubt inspired by 'The Addams Family' and 'Frankenweenie'.

Will Mum's larger-than-life interruption cause the race to be abandoned? Stay tuned to find out.

Product Category: Sports Shoes

Territory: USA



editing
Cabin Edit
Editor: Nick Rondeau
color
Electric Theatre Collective
Colourist: Andi Chu
Audio Mix: Lucio Westmoreland