CommercialsPop PromosShort Films    UKInternational
Prostate Cancer UK
'Layla'
28 May 2024 1 min 40s
Layla's first words.
by Andrew MacGregor

When Abe wakes up in the middle of night, the last person he expects to see in the kitchen is granddaughter Layla. Not only is it well past her bedtime, she doesn't even exist yet. Her 'first words'—delivered by Jasmine Jobson of 'Top Boy' fame—are also very advanced for a baby.

Layla tells Abe that if he wants to see her grow up to become a fellow Crystal Palace supporter and chocolate fiend, he needs to take care of himself. As a Black middle-aged man, he's got a one in four chance of being diagnosed with prostate cancer. A simple blood test should help him get ahead of the problem.

Before Layla and her superimposed lips disappear (she might go to nursery with the AA baby in a parallel universe), Abe asks who the father is. Aaron is her reply—maybe not the answer Abe wanted to hear, but his granddaughter is quick to shut him down. An endearingly odd effort from the advertised charity.

Product Category: Charities

Territory: UK


agency
VCCP
ECD: Jim Thornton
CD: George Lewis / Andy Parsons
Creative: Pip Bishop / Chris Hodgkiss
Producer: Carly Parris
production
MJZ
Director: Gary Freedman
Producer: Daniel Gay
DOP: Barry Ackroyd
Prod Design: Kate McConnell
1st AD: Benji Edwards
editing
The Assembly Rooms
Editor: Adam Spivey
vfx
Electric Theatre Collective
color
Electric Theatre Collective
Colourist: Luke Morrison
sound
King Lear
Sound: Jack Sedgwick

  Prostate Cancer UK - 'Layla'


Prostate Cancer UK
'Layla'
28 May 2024 1 min 40s

Layla's first words.

When Abe wakes up in the middle of night, the last person he expects to see in the kitchen is granddaughter Layla. Not only is it well past her bedtime, she doesn't even exist yet. Her 'first words'—delivered by Jasmine Jobson of 'Top Boy' fame—are also very advanced for a baby.

Layla tells Abe that if he wants to see her grow up to become a fellow Crystal Palace supporter and chocolate fiend, he needs to take care of himself. As a Black middle-aged man, he's got a one in four chance of being diagnosed with prostate cancer. A simple blood test should help him get ahead of the problem.

Before Layla and her superimposed lips disappear (she might go to nursery with the AA baby in a parallel universe), Abe asks who the father is. Aaron is her reply—maybe not the answer Abe wanted to hear, but his granddaughter is quick to shut him down. An endearingly odd effort from the advertised charity.

Product Category: Charities

Territory: UK


agency
VCCP
ECD: Jim Thornton
CD: George Lewis / Andy Parsons
Creative: Pip Bishop / Chris Hodgkiss
Producer: Carly Parris
production
MJZ
Director: Gary Freedman
Producer: Daniel Gay
DOP: Barry Ackroyd
Prod Design: Kate McConnell
1st AD: Benji Edwards
editing
The Assembly Rooms
Editor: Adam Spivey
vfx
Electric Theatre Collective
color
Electric Theatre Collective
Colourist: Luke Morrison
sound
King Lear
Sound: Jack Sedgwick

Prostate Cancer UK 28 May 2024
'Layla' 1 min 40s

Layla's first words.

by Andrew MacGregor

When Abe wakes up in the middle of night, the last person he expects to see in the kitchen is granddaughter Layla. Not only is it well past her bedtime, she doesn't even exist yet. Her 'first words'—delivered by Jasmine Jobson of 'Top Boy' fame—are also very advanced for a baby.

Layla tells Abe that if he wants to see her grow up to become a fellow Crystal Palace supporter and chocolate fiend, he needs to take care of himself. As a Black middle-aged man, he's got a one in four chance of being diagnosed with prostate cancer. A simple blood test should help him get ahead of the problem.

Before Layla and her superimposed lips disappear (she might go to nursery with the AA baby in a parallel universe), Abe asks who the father is. Aaron is her reply—maybe not the answer Abe wanted to hear, but his granddaughter is quick to shut him down. An endearingly odd effort from the advertised charity.

Product Category: Charities

Territory: UK


agency
VCCP
ECD: Jim Thornton
CD: George Lewis / Andy Parsons
Creative: Pip Bishop / Chris Hodgkiss
Producer: Carly Parris
production
MJZ
Director: Gary Freedman
Producer: Daniel Gay
DOP: Barry Ackroyd
Prod Design: Kate McConnell
1st AD: Benji Edwards
editing
The Assembly Rooms
Editor: Adam Spivey
vfx
Electric Theatre Collective
color
Electric Theatre Collective
Colourist: Luke Morrison
sound
King Lear
Sound: Jack Sedgwick