CommercialsPop PromosShort Films    UKInternational
Paralympics
'The Paralympic Dream'
21 May 2024 69s
Playtime is over.
by Andrew MacGregor

The Paralympics are the happy-go-lucky, feel-good off-shoot of the Olympics, right? The first chunk of this commercial suggests so, thanks to director Sam Gainsborough's storybook spin on Paris, the host city that still has work to do in the accessibility department.

Let's put a pin in that for now and focus on a Paris full of cheery animated athletes who are just happy to be there. They even stand in a circle under the Eiffel Tower next to a heart-shaped path! Competition's great and all, but isn't it better when everyone just gets along?

Before anyone can answer, a taekwondo fighter is kicked out of the 2D realm into the live-action one. Her animated counterpart might let it slip, but not the real deal—she, and everyone else featured in a vigorous highlight reel, is here to lock horns, not hold hands.

Product Category: Sports Events

Territory: UK


agency
adam&eveDDB
production
Blinkink
Director: Sam Gainsborough
Producer: Gareth Owen
EP: Josef Byrne
DOP: Joe Gainsborough
1st AD: Sarah Jane Jones
editing
Cabin Edit
Editor: Dusten Zimmerman
color
Cheat
Colourist: Karol Cybulski
sound
Wave Studios
Sound: Isaac Matus

  Paralympics - 'The Paralympic Dream'


Paralympics
'The Paralympic Dream'
21 May 2024 69s

Playtime is over.

The Paralympics are the happy-go-lucky, feel-good off-shoot of the Olympics, right? The first chunk of this commercial suggests so, thanks to director Sam Gainsborough's storybook spin on Paris, the host city that still has work to do in the accessibility department.

Let's put a pin in that for now and focus on a Paris full of cheery animated athletes who are just happy to be there. They even stand in a circle under the Eiffel Tower next to a heart-shaped path! Competition's great and all, but isn't it better when everyone just gets along?

Before anyone can answer, a taekwondo fighter is kicked out of the 2D realm into the live-action one. Her animated counterpart might let it slip, but not the real deal—she, and everyone else featured in a vigorous highlight reel, is here to lock horns, not hold hands.

Product Category: Sports Events

Territory: UK


agency
adam&eveDDB
production
Blinkink
Director: Sam Gainsborough
Producer: Gareth Owen
EP: Josef Byrne
DOP: Joe Gainsborough
1st AD: Sarah Jane Jones
editing
Cabin Edit
Editor: Dusten Zimmerman
color
Cheat
Colourist: Karol Cybulski
sound
Wave Studios
Sound: Isaac Matus

Paralympics 21 May 2024
'The Paralympic Dream' 69s

Playtime is over.

by Andrew MacGregor

The Paralympics are the happy-go-lucky, feel-good off-shoot of the Olympics, right? The first chunk of this commercial suggests so, thanks to director Sam Gainsborough's storybook spin on Paris, the host city that still has work to do in the accessibility department.

Let's put a pin in that for now and focus on a Paris full of cheery animated athletes who are just happy to be there. They even stand in a circle under the Eiffel Tower next to a heart-shaped path! Competition's great and all, but isn't it better when everyone just gets along?

Before anyone can answer, a taekwondo fighter is kicked out of the 2D realm into the live-action one. Her animated counterpart might let it slip, but not the real deal—she, and everyone else featured in a vigorous highlight reel, is here to lock horns, not hold hands.

Product Category: Sports Events

Territory: UK


agency
adam&eveDDB
production
Blinkink
Director: Sam Gainsborough
Producer: Gareth Owen
EP: Josef Byrne
DOP: Joe Gainsborough
1st AD: Sarah Jane Jones
editing
Cabin Edit
Editor: Dusten Zimmerman
color
Cheat
Colourist: Karol Cybulski
sound
Wave Studios
Sound: Isaac Matus