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21 August 2024 |
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2 mins 06s |
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Life, death, and music. | |
by Andrew MacGregor | |
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How do you make palliative care palatable? This is the question that Palliative Care Queensland, director Catherine Prowse, and agency Cocogun asked themselves, and the answer they came up with is a stop-motion doozy. The protagonist is not long for this world, but refuses to sit in silence with the Grim Reaper (the latter even checks its pocket watch, just to make sure all is tickety-boo in the universe). Nor does he let the window cleaner and his noisy lift faze him. Truth be told, the only noise that matters comes not from hospital equipment, but from the boombox on the table. In a lovely analogue twist, he puts on "Dad’s Mixtape" and lets 'Here Comes Your Man' by The Pixies wash over him, his wife and daughter, and, erm, Death. The latter turns out to be a great drummer, too busy to check that infernal timepiece. This lets the family rock out together, with happy memories played on a screen above the stage. It's a fantasy, of course, but the advertised charity believe a more positive approach to death is not beyond the realms of possibility.
Music: Here Comes Your Man - The Pixies
Product Category: Health Services
Territory: Australia
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Palliative Care Queensland - 'The Cassette'
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Life, death, and music. |
How do you make palliative care palatable? This is the question that Palliative Care Queensland, director Catherine Prowse, and agency Cocogun asked themselves, and the answer they came up with is a stop-motion doozy. The protagonist is not long for this world, but refuses to sit in silence with the Grim Reaper (the latter even checks its pocket watch, just to make sure all is tickety-boo in the universe). Nor does he let the window cleaner and his noisy lift faze him. Truth be told, the only noise that matters comes not from hospital equipment, but from the boombox on the table. In a lovely analogue twist, he puts on "Dad’s Mixtape" and lets 'Here Comes Your Man' by The Pixies wash over him, his wife and daughter, and, erm, Death. The latter turns out to be a great drummer, too busy to check that infernal timepiece. This lets the family rock out together, with happy memories played on a screen above the stage. It's a fantasy, of course, but the advertised charity believe a more positive approach to death is not beyond the realms of possibility.
Music: Here Comes Your Man - The Pixies
Product Category: Health Services
Territory: Australia
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Life, death, and music. |
by Andrew MacGregor |
How do you make palliative care palatable? This is the question that Palliative Care Queensland, director Catherine Prowse, and agency Cocogun asked themselves, and the answer they came up with is a stop-motion doozy. The protagonist is not long for this world, but refuses to sit in silence with the Grim Reaper (the latter even checks its pocket watch, just to make sure all is tickety-boo in the universe). Nor does he let the window cleaner and his noisy lift faze him. Truth be told, the only noise that matters comes not from hospital equipment, but from the boombox on the table. In a lovely analogue twist, he puts on "Dad’s Mixtape" and lets 'Here Comes Your Man' by The Pixies wash over him, his wife and daughter, and, erm, Death. The latter turns out to be a great drummer, too busy to check that infernal timepiece. This lets the family rock out together, with happy memories played on a screen above the stage. It's a fantasy, of course, but the advertised charity believe a more positive approach to death is not beyond the realms of possibility.
Music: Here Comes Your Man - The Pixies
Product Category: Health Services
Territory: Australia
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