CommercialsPop PromosShort Films    UKInternational
Paddy Power
'Super Subs'
6 March 2024 30s
Simply the bench.
by Andrew MacGregor

Paddy Power pay tribute to the super sub in this 30" commercial. Over the years, players like Ole Gunnar Solskjær, Edin Dzeko, and Divock Origi all struck fear into the hearts of defenders when they came off the bench. They may not have started as many games as they would've liked, but they ended contests more often than not.

They can also ruin a first goalscorer bet when, say, the big man up top is substituted. That's why the bookmaker will transfer the bet to the player who comes on, turning a once-cast-iron villain into a potential hero. So, what does a world that worships the super sub look like?

One stadium has not only named a stand after the twelfth man, but also erected a statue of a bench. Players can also win the Sub D'Or—a prize that brand ambassadors Peter Crouch and Teddy Sheringham would love to have won. We like how the latter takes the former down a peg from a great height.

Product Category: Betting

Territory: UK


agency
Bartle Bogle Hegarty
CD: Lawrence Bushell / Luke Till
Creative: Neil Clarke / Jay Phillips
Producer: Rory Reames
production
MindsEye
Director: Andrew Gaynord
Producer: Hera King
EP: Charlie Phillips
DOP: Benedict Spence (Vision)
Prod Design: Mikey Hollywood
editing
Shift Post
Editor: Saam Hodivala
color
Electric Theatre Collective
Colourist: Luke Morrison
sound
Factory Studios
Sound: Jon Clarke
music
Black Sheep Music

  Paddy Power - 'Super Subs'


Paddy Power
'Super Subs'
6 March 2024 30s

Simply the bench.

Paddy Power pay tribute to the super sub in this 30" commercial. Over the years, players like Ole Gunnar Solskjær, Edin Dzeko, and Divock Origi all struck fear into the hearts of defenders when they came off the bench. They may not have started as many games as they would've liked, but they ended contests more often than not.

They can also ruin a first goalscorer bet when, say, the big man up top is substituted. That's why the bookmaker will transfer the bet to the player who comes on, turning a once-cast-iron villain into a potential hero. So, what does a world that worships the super sub look like?

One stadium has not only named a stand after the twelfth man, but also erected a statue of a bench. Players can also win the Sub D'Or—a prize that brand ambassadors Peter Crouch and Teddy Sheringham would love to have won. We like how the latter takes the former down a peg from a great height.

Product Category: Betting

Territory: UK


agency
Bartle Bogle Hegarty
CD: Lawrence Bushell / Luke Till
Creative: Neil Clarke / Jay Phillips
Producer: Rory Reames
production
MindsEye
Director: Andrew Gaynord
Producer: Hera King
EP: Charlie Phillips
DOP: Benedict Spence (Vision)
Prod Design: Mikey Hollywood
editing
Shift Post
Editor: Saam Hodivala
color
Electric Theatre Collective
Colourist: Luke Morrison
sound
Factory Studios
Sound: Jon Clarke
music
Black Sheep Music

Paddy Power 6 March 2024
'Super Subs' 30s

Simply the bench.

by Andrew MacGregor

Paddy Power pay tribute to the super sub in this 30" commercial. Over the years, players like Ole Gunnar Solskjær, Edin Dzeko, and Divock Origi all struck fear into the hearts of defenders when they came off the bench. They may not have started as many games as they would've liked, but they ended contests more often than not.

They can also ruin a first goalscorer bet when, say, the big man up top is substituted. That's why the bookmaker will transfer the bet to the player who comes on, turning a once-cast-iron villain into a potential hero. So, what does a world that worships the super sub look like?

One stadium has not only named a stand after the twelfth man, but also erected a statue of a bench. Players can also win the Sub D'Or—a prize that brand ambassadors Peter Crouch and Teddy Sheringham would love to have won. We like how the latter takes the former down a peg from a great height.

Product Category: Betting

Territory: UK


agency
Bartle Bogle Hegarty
CD: Lawrence Bushell / Luke Till
Creative: Neil Clarke / Jay Phillips
Producer: Rory Reames
production
MindsEye
Director: Andrew Gaynord
Producer: Hera King
EP: Charlie Phillips
DOP: Benedict Spence (Vision)
Prod Design: Mikey Hollywood
editing
Shift Post
Editor: Saam Hodivala
color
Electric Theatre Collective
Colourist: Luke Morrison
sound
Factory Studios
Sound: Jon Clarke
music
Black Sheep Music