CommercialsPop PromosShort Films    UKInternational
Oofos
'Feel the OO'
3 June 2024 30s
OO, I say!
by Andrew MacGregor

Adam Berg directs this gravity-defying spot for Oofos, an American brand that makes 'recovery footwear'. They look a lot like flip flops, it has to be said, but if the term makes customers feel like proper athletes, then more power to them! Berg's commercial, as it happens, revolves around the power of flight.

When the protagonist puts on a pair of sandals after a hard training session, he's lifted off the ground by an invisible force. Everyone else in the locker room is preoccupied with headphones and hand wraps, so he grabs an fire extinguisher and channels his inner Wall-E.

As he drifts over a boxing ring with the weight off his feet and a smile on his face (a case of fight before flight), the brand encourage viewers to "feel the OO". Recovery, therefore, comes with its own dopamine hit.

Product Category: Shoes

Territory: USA



production
SMUGGLER
Director: Adam Berg
Producer: Ben Croker
EP: Patrick Milling-Smith / Brian Carmody / Carlin Wilson-Webb
DOP: Joost van Gelder
Prod Design: John Stevenson
Costume: Senka Kljakić

  Oofos - 'Feel the OO'


Oofos
'Feel the OO'
3 June 2024 30s

OO, I say!

Adam Berg directs this gravity-defying spot for Oofos, an American brand that makes 'recovery footwear'. They look a lot like flip flops, it has to be said, but if the term makes customers feel like proper athletes, then more power to them! Berg's commercial, as it happens, revolves around the power of flight.

When the protagonist puts on a pair of sandals after a hard training session, he's lifted off the ground by an invisible force. Everyone else in the locker room is preoccupied with headphones and hand wraps, so he grabs an fire extinguisher and channels his inner Wall-E.

As he drifts over a boxing ring with the weight off his feet and a smile on his face (a case of fight before flight), the brand encourage viewers to "feel the OO". Recovery, therefore, comes with its own dopamine hit.

Product Category: Shoes

Territory: USA



production
SMUGGLER
Director: Adam Berg
Producer: Ben Croker
EP: Patrick Milling-Smith / Brian Carmody / Carlin Wilson-Webb
DOP: Joost van Gelder
Prod Design: John Stevenson
Costume: Senka Kljakić

Oofos 3 June 2024
'Feel the OO' 30s

OO, I say!

by Andrew MacGregor

Adam Berg directs this gravity-defying spot for Oofos, an American brand that makes 'recovery footwear'. They look a lot like flip flops, it has to be said, but if the term makes customers feel like proper athletes, then more power to them! Berg's commercial, as it happens, revolves around the power of flight.

When the protagonist puts on a pair of sandals after a hard training session, he's lifted off the ground by an invisible force. Everyone else in the locker room is preoccupied with headphones and hand wraps, so he grabs an fire extinguisher and channels his inner Wall-E.

As he drifts over a boxing ring with the weight off his feet and a smile on his face (a case of fight before flight), the brand encourage viewers to "feel the OO". Recovery, therefore, comes with its own dopamine hit.

Product Category: Shoes

Territory: USA



production
SMUGGLER
Director: Adam Berg
Producer: Ben Croker
EP: Patrick Milling-Smith / Brian Carmody / Carlin Wilson-Webb
DOP: Joost van Gelder
Prod Design: John Stevenson
Costume: Senka Kljakić