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| Kia ora from Scotland | |
| by Melissa Roberts | |
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‘Finding Jade’ is the first chapter in the ‘Let’s Get Connected’ campaign, directed by Steve Ayson with FCB Aotearoa for One New Zealand. As far as themes for tel-co brand messaging go, connection is nothing new. But with the angle being connection to your roots, and a distinctly Kiwi flavour, there are plenty of moments to keep this spot as fresh as a dip in the Pacific. After Jade’s told he’s adopted (something he’d already pieced together when he realised the cool gene did not come from his parents), he embarks on a journey of self-discovery. He leaves no stone unturned in his quest to discover his heritage, the answers for which appear to lie with a rock pendant he was given as a child. After endless yeah nah’s, his tech-savvy mate at One NZ finally has a useful answer for him, and so begins his trip to Scotland. There’s clearly a lot more in store for this campaign, but if the reaction of Lochboon Stone & Gems’ owner is anything to go by, Jade’s on the right path. And with strong casting choices having already created a family of characters to love, Ayson might be at the helm of a new Kiwi classic.
Product Category: Telecommunications
Territory: New Zealand
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One New Zealand - 'Finding Jade'
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Kia ora from Scotland |
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‘Finding Jade’ is the first chapter in the ‘Let’s Get Connected’ campaign, directed by Steve Ayson with FCB Aotearoa for One New Zealand. As far as themes for tel-co brand messaging go, connection is nothing new. But with the angle being connection to your roots, and a distinctly Kiwi flavour, there are plenty of moments to keep this spot as fresh as a dip in the Pacific. After Jade’s told he’s adopted (something he’d already pieced together when he realised the cool gene did not come from his parents), he embarks on a journey of self-discovery. He leaves no stone unturned in his quest to discover his heritage, the answers for which appear to lie with a rock pendant he was given as a child. After endless yeah nah’s, his tech-savvy mate at One NZ finally has a useful answer for him, and so begins his trip to Scotland. There’s clearly a lot more in store for this campaign, but if the reaction of Lochboon Stone & Gems’ owner is anything to go by, Jade’s on the right path. And with strong casting choices having already created a family of characters to love, Ayson might be at the helm of a new Kiwi classic.
Product Category: Telecommunications
Territory: New Zealand
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Kia ora from Scotland |
by Melissa Roberts |
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‘Finding Jade’ is the first chapter in the ‘Let’s Get Connected’ campaign, directed by Steve Ayson with FCB Aotearoa for One New Zealand. As far as themes for tel-co brand messaging go, connection is nothing new. But with the angle being connection to your roots, and a distinctly Kiwi flavour, there are plenty of moments to keep this spot as fresh as a dip in the Pacific. After Jade’s told he’s adopted (something he’d already pieced together when he realised the cool gene did not come from his parents), he embarks on a journey of self-discovery. He leaves no stone unturned in his quest to discover his heritage, the answers for which appear to lie with a rock pendant he was given as a child. After endless yeah nah’s, his tech-savvy mate at One NZ finally has a useful answer for him, and so begins his trip to Scotland. There’s clearly a lot more in store for this campaign, but if the reaction of Lochboon Stone & Gems’ owner is anything to go by, Jade’s on the right path. And with strong casting choices having already created a family of characters to love, Ayson might be at the helm of a new Kiwi classic.
Product Category: Telecommunications
Territory: New Zealand
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