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Olmeca Altos Plata
'Arm'
20 June 2024 30s
Star power cut.
by Andrew MacGregor

Olmeca Altos Plata may be an award-winning tequila (show us the medal or trophy next time), but they balk at the idea of celebrity endorsement. Sure, they got Ivo Graham of 'Taskmaster' and the Edinburgh Fringe to narrate, but that's more than enough star power for the Mexican brand.

They poke fun at the big-name fallacy with a hand that grips a bottle of the advertised spirit. Does it belong to an actor, influencer, musician, or sportsperson? Of course not—neither hand nor arm belong to anyone. Stood next to this detached limb is Alan, a bartender who more than makes up for his lack of fame.

What matters to the brand is that Alan makes "the meanest margarita known to mankind", not if he gets invited to Oscars after-parties. He's 100% committed to his craft, and that suits the 100% agave tequila down to the ground.

Product Category: Tequila

Territory: UK


agency
Forsman & Bodenfors
CD: Manu Diaz / Gonzalo Miguel
Producer: Zoe Harris
production
Blink
Director: Will Hooper
Producer: Andrew Rawson
EP: Patrick Craig / Paul Weston
DOP: Pieter Mattheus Snyman (WPA)
Prod Design: Max Randall
1st AD: Emma Pounds
editing
The Assembly Rooms
Editor: Sam Allen
vfx
Black Kite Studios
VFX Supervisor: Bruno Fukumothi
sound
Wave Studios
Sound: Tony Rapaccioli
Voice: Ivo Graham

  Olmeca Altos Plata - 'Arm'


Olmeca Altos Plata
'Arm'
20 June 2024 30s

Star power cut.

Olmeca Altos Plata may be an award-winning tequila (show us the medal or trophy next time), but they balk at the idea of celebrity endorsement. Sure, they got Ivo Graham of 'Taskmaster' and the Edinburgh Fringe to narrate, but that's more than enough star power for the Mexican brand.

They poke fun at the big-name fallacy with a hand that grips a bottle of the advertised spirit. Does it belong to an actor, influencer, musician, or sportsperson? Of course not—neither hand nor arm belong to anyone. Stood next to this detached limb is Alan, a bartender who more than makes up for his lack of fame.

What matters to the brand is that Alan makes "the meanest margarita known to mankind", not if he gets invited to Oscars after-parties. He's 100% committed to his craft, and that suits the 100% agave tequila down to the ground.

Product Category: Tequila

Territory: UK


agency
Forsman & Bodenfors
CD: Manu Diaz / Gonzalo Miguel
Producer: Zoe Harris
production
Blink
Director: Will Hooper
Producer: Andrew Rawson
EP: Patrick Craig / Paul Weston
DOP: Pieter Mattheus Snyman (WPA)
Prod Design: Max Randall
1st AD: Emma Pounds
editing
The Assembly Rooms
Editor: Sam Allen
vfx
Black Kite Studios
VFX Supervisor: Bruno Fukumothi
sound
Wave Studios
Sound: Tony Rapaccioli
Voice: Ivo Graham

Olmeca Altos Plata 20 June 2024
'Arm' 30s

Star power cut.

by Andrew MacGregor

Olmeca Altos Plata may be an award-winning tequila (show us the medal or trophy next time), but they balk at the idea of celebrity endorsement. Sure, they got Ivo Graham of 'Taskmaster' and the Edinburgh Fringe to narrate, but that's more than enough star power for the Mexican brand.

They poke fun at the big-name fallacy with a hand that grips a bottle of the advertised spirit. Does it belong to an actor, influencer, musician, or sportsperson? Of course not—neither hand nor arm belong to anyone. Stood next to this detached limb is Alan, a bartender who more than makes up for his lack of fame.

What matters to the brand is that Alan makes "the meanest margarita known to mankind", not if he gets invited to Oscars after-parties. He's 100% committed to his craft, and that suits the 100% agave tequila down to the ground.

Product Category: Tequila

Territory: UK


agency
Forsman & Bodenfors
CD: Manu Diaz / Gonzalo Miguel
Producer: Zoe Harris
production
Blink
Director: Will Hooper
Producer: Andrew Rawson
EP: Patrick Craig / Paul Weston
DOP: Pieter Mattheus Snyman (WPA)
Prod Design: Max Randall
1st AD: Emma Pounds
editing
The Assembly Rooms
Editor: Sam Allen
vfx
Black Kite Studios
VFX Supervisor: Bruno Fukumothi
sound
Wave Studios
Sound: Tony Rapaccioli
Voice: Ivo Graham