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Nike |
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'Winning Isn't Comfortable - Sunshine' |
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| Winners, whatever the weather | |
| by Melissa Roberts | |
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In a same same but different moment, Nike have released a new chapter in their ‘Winning Isn’t for Everyone’ campaign: ‘Winning Isn’t Comfortable’. Directed by Megaforce, it includes a series of films that put runners in the spotlight - people who are, by choice, very familiar with discomfort. Cinematic visuals of runners the world over, are juxtaposed with the soundtrack of each ad in the campaign. In this film, the classic lullaby ‘You Are My Sunshine’ by Christina Perri, threads together shots of some very soggy joggers. People whose love of the activity is surely tested at times like these, such as being drenched by a passing car driving through a puddle. Yet their dedication outshines the conditions they must endure to keep putting one foot in front of the other at pace. It’s not pretty (well in this case it is, because, Megaforce), but they get it done. And that’s a mindset that Nike seems to have limitless ways of tapping into at the moment.
Product Category: Sportswear
Territory: UK
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Nike - 'Winning Isn't Comfortable - Sunshine'
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| Nike
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| 'Winning Isn't Comfortable - Sunshine' |
| 12 September 2024
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30s |
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Winners, whatever the weather |
|
In a same same but different moment, Nike have released a new chapter in their ‘Winning Isn’t for Everyone’ campaign: ‘Winning Isn’t Comfortable’. Directed by Megaforce, it includes a series of films that put runners in the spotlight - people who are, by choice, very familiar with discomfort. Cinematic visuals of runners the world over, are juxtaposed with the soundtrack of each ad in the campaign. In this film, the classic lullaby ‘You Are My Sunshine’ by Christina Perri, threads together shots of some very soggy joggers. People whose love of the activity is surely tested at times like these, such as being drenched by a passing car driving through a puddle. Yet their dedication outshines the conditions they must endure to keep putting one foot in front of the other at pace. It’s not pretty (well in this case it is, because, Megaforce), but they get it done. And that’s a mindset that Nike seems to have limitless ways of tapping into at the moment.
Product Category: Sportswear
Territory: UK
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| Nike
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12 September 2024 |
| 'Winning Isn't Comfortable - Sunshine'
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30s |
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Winners, whatever the weather |
by Melissa Roberts |
|
In a same same but different moment, Nike have released a new chapter in their ‘Winning Isn’t for Everyone’ campaign: ‘Winning Isn’t Comfortable’. Directed by Megaforce, it includes a series of films that put runners in the spotlight - people who are, by choice, very familiar with discomfort. Cinematic visuals of runners the world over, are juxtaposed with the soundtrack of each ad in the campaign. In this film, the classic lullaby ‘You Are My Sunshine’ by Christina Perri, threads together shots of some very soggy joggers. People whose love of the activity is surely tested at times like these, such as being drenched by a passing car driving through a puddle. Yet their dedication outshines the conditions they must endure to keep putting one foot in front of the other at pace. It’s not pretty (well in this case it is, because, Megaforce), but they get it done. And that’s a mindset that Nike seems to have limitless ways of tapping into at the moment.
Product Category: Sportswear
Territory: UK
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