CommercialsPop PromosShort Films    UKInternational
Nike
'Jumpman'
9 August 2024 63s

Renell Medrano directs this à la mode commercial for Nike, who steer the Air Jordan brand away from the basketball court towards the catwalk. As a result, the cast includes models such as Aweng Chuol, Umi Akiyoshi, and Oji Armand Wells, all of whom provide a bold take on what the Jumpman stands for. Or should that be jumps for?

Product Category: Sportswear

Territory: USA



DOP: Jake Gabbay (WPA)
editing
Cabin Edit
Editor: Fouad Gaber
color
Harbor Picture Company
Colourist: Toby Tomkins

  Nike - 'Jumpman'


Nike
'Jumpman'
9 August 2024 63s

Renell Medrano directs this à la mode commercial for Nike, who steer the Air Jordan brand away from the basketball court towards the catwalk. As a result, the cast includes models such as Aweng Chuol, Umi Akiyoshi, and Oji Armand Wells, all of whom provide a bold take on what the Jumpman stands for. Or should that be jumps for?

Product Category: Sportswear

Territory: USA



DOP: Jake Gabbay (WPA)
editing
Cabin Edit
Editor: Fouad Gaber
color
Harbor Picture Company
Colourist: Toby Tomkins

Nike 9 August 2024
'Jumpman' 63s

by Andrew MacGregor

Renell Medrano directs this à la mode commercial for Nike, who steer the Air Jordan brand away from the basketball court towards the catwalk. As a result, the cast includes models such as Aweng Chuol, Umi Akiyoshi, and Oji Armand Wells, all of whom provide a bold take on what the Jumpman stands for. Or should that be jumps for?

Product Category: Sportswear

Territory: USA



DOP: Jake Gabbay (WPA)
editing
Cabin Edit
Editor: Fouad Gaber
color
Harbor Picture Company
Colourist: Toby Tomkins