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Nike
'Jamal Musiala'
17 June 2024 30s
Like moths to a flame.
by Andrew MacGregor

Content warning for the Tartan Army: this Nike spot contains explicit footage of Jamal Musiala, star of Germany's 5-1 win over Scotland at Euro 2024. The Bayern Munich midfielder made mincemeat of the defence, but how does the twenty-one-year-old do it for club and country? Easy—he keeps his friends close, and his enemies even closer.

This is deftly illustrated by director Matilda Finn, who sends a horde of defenders Musiala's way on a black-and-white pitch. "Come closer," he says, like a hunter who's just laid a trap. "Take away my space—now I've got you where I want you."

This triggers a shift from monochrome to full colour, as Musiala leaves his opponents in the dust and reveals his pink-and-white boots. 'Little April Showers' from the 'Bambi' soundtrack completes the tale of the baby-faced killer with style.

Music: Little April Shower - Disney Studio Chorus

Product Category: Sportswear

Territory: Germany


agency
Wieden + Kennedy London
CD: Albert Pukies / Becca Pottinger
Snr Creative: Will Wells / Sammy Watts Stanfield
Producer: Sahar Bluck
production
MJZ
Director: Matilda Finn (Biscuit Filmworks)
Producer: Katie Lambert
DOP: Ben Fordesman
Prod Design: Alexander Tinchev
color
Time Based Arts
Colourist: Simone Grattarola
sound
No.8
Sound: James Benn / George Castle

  Nike - 'Jamal Musiala'


Nike
'Jamal Musiala'
17 June 2024 30s

Like moths to a flame.

Content warning for the Tartan Army: this Nike spot contains explicit footage of Jamal Musiala, star of Germany's 5-1 win over Scotland at Euro 2024. The Bayern Munich midfielder made mincemeat of the defence, but how does the twenty-one-year-old do it for club and country? Easy—he keeps his friends close, and his enemies even closer.

This is deftly illustrated by director Matilda Finn, who sends a horde of defenders Musiala's way on a black-and-white pitch. "Come closer," he says, like a hunter who's just laid a trap. "Take away my space—now I've got you where I want you."

This triggers a shift from monochrome to full colour, as Musiala leaves his opponents in the dust and reveals his pink-and-white boots. 'Little April Showers' from the 'Bambi' soundtrack completes the tale of the baby-faced killer with style.

Music: Little April Shower - Disney Studio Chorus

Product Category: Sportswear

Territory: Germany


agency
Wieden + Kennedy London
CD: Albert Pukies / Becca Pottinger
Snr Creative: Will Wells / Sammy Watts Stanfield
Producer: Sahar Bluck
production
MJZ
Director: Matilda Finn (Biscuit Filmworks)
Producer: Katie Lambert
DOP: Ben Fordesman
Prod Design: Alexander Tinchev
color
Time Based Arts
Colourist: Simone Grattarola
sound
No.8
Sound: James Benn / George Castle

Nike 17 June 2024
'Jamal Musiala' 30s

Like moths to a flame.

by Andrew MacGregor

Content warning for the Tartan Army: this Nike spot contains explicit footage of Jamal Musiala, star of Germany's 5-1 win over Scotland at Euro 2024. The Bayern Munich midfielder made mincemeat of the defence, but how does the twenty-one-year-old do it for club and country? Easy—he keeps his friends close, and his enemies even closer.

This is deftly illustrated by director Matilda Finn, who sends a horde of defenders Musiala's way on a black-and-white pitch. "Come closer," he says, like a hunter who's just laid a trap. "Take away my space—now I've got you where I want you."

This triggers a shift from monochrome to full colour, as Musiala leaves his opponents in the dust and reveals his pink-and-white boots. 'Little April Showers' from the 'Bambi' soundtrack completes the tale of the baby-faced killer with style.

Music: Little April Shower - Disney Studio Chorus

Product Category: Sportswear

Territory: Germany


agency
Wieden + Kennedy London
CD: Albert Pukies / Becca Pottinger
Snr Creative: Will Wells / Sammy Watts Stanfield
Producer: Sahar Bluck
production
MJZ
Director: Matilda Finn (Biscuit Filmworks)
Producer: Katie Lambert
DOP: Ben Fordesman
Prod Design: Alexander Tinchev
color
Time Based Arts
Colourist: Simone Grattarola
sound
No.8
Sound: James Benn / George Castle