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Nike
'Awaken Your Madness'
18 June 2024 2 mins 22s
The new crazy gang.
by Andrew MacGregor

Erling Haaland, Vinicius Junior, and Kylian Mbappé each have a screw loose. They train hard, work hard, and play harder than anyone else—Mbappé even talks to the ball ("Top left") like King Charles talks to plants. If Wimbledon were the Crazy Gang, this is the Crazy Trio.

Nike, for one, welcome this sort of behaviour. They like that Haaland practises in the rain; they love that Vinicius wears an oxygen mask like Bane; and they dig how Mbappé is a kit man's worst nightmare. The look on his face when the France striker demands more footballs is superb.

The man in charge of this sleek descent into madness is director Sam Pilling, who soon whisks them away for an audience with Ronaldinho (last seen in a Pizza Hut commercial). He commands the trio to play with madness on the world stage, laughing like a man who went round the twist a long time ago.

Liam Gallagher once sang: "If I don't go crazy, I'll lose my mind." It's worked for Haaland, Vinicius, and Mbappé so far.

Music: There's Something Wrong With You - Screamin' Jay Hawkins

Product Category: Sportswear

Territory: UK


agency
Wieden + Kennedy London
CCO: Ana Balarin / Hermeti Balarin
CD: Becca Pottinger / Albert Pukies
Creative: Adam Crockett / Will Wells / Sammy Watts Stanfield
Producer: Chloe Bradley
production
Magna Studios
Director: Sam Pilling
Producer: Neil Andrews
EP: James Sorton / Davud Karbassioun / Lole Ramirez
DOP: Norm Li
Prod Design: Marco Puig
service
LS Productions
1st AD: Julian Richards
vfx
Time Based Arts
VFX Supervisor: Miguel Wratten / Sam Osborne
color
Time Based Arts
Colourist: Simone Grattarola
sound
750MPH
Sound: Sam Ashwell
music
Mr Pape

  Nike - 'Awaken Your Madness'


Nike
'Awaken Your Madness'
18 June 2024 2 mins 22s

The new crazy gang.

Erling Haaland, Vinicius Junior, and Kylian Mbappé each have a screw loose. They train hard, work hard, and play harder than anyone else—Mbappé even talks to the ball ("Top left") like King Charles talks to plants. If Wimbledon were the Crazy Gang, this is the Crazy Trio.

Nike, for one, welcome this sort of behaviour. They like that Haaland practises in the rain; they love that Vinicius wears an oxygen mask like Bane; and they dig how Mbappé is a kit man's worst nightmare. The look on his face when the France striker demands more footballs is superb.

The man in charge of this sleek descent into madness is director Sam Pilling, who soon whisks them away for an audience with Ronaldinho (last seen in a Pizza Hut commercial). He commands the trio to play with madness on the world stage, laughing like a man who went round the twist a long time ago.

Liam Gallagher once sang: "If I don't go crazy, I'll lose my mind." It's worked for Haaland, Vinicius, and Mbappé so far.

Music: There's Something Wrong With You - Screamin' Jay Hawkins

Product Category: Sportswear

Territory: UK


agency
Wieden + Kennedy London
CCO: Ana Balarin / Hermeti Balarin
CD: Becca Pottinger / Albert Pukies
Creative: Adam Crockett / Will Wells / Sammy Watts Stanfield
Producer: Chloe Bradley
production
Magna Studios
Director: Sam Pilling
Producer: Neil Andrews
EP: James Sorton / Davud Karbassioun / Lole Ramirez
DOP: Norm Li
Prod Design: Marco Puig
service
LS Productions
1st AD: Julian Richards
vfx
Time Based Arts
VFX Supervisor: Miguel Wratten / Sam Osborne
color
Time Based Arts
Colourist: Simone Grattarola
sound
750MPH
Sound: Sam Ashwell
music
Mr Pape

Nike 18 June 2024
'Awaken Your Madness' 2 mins 22s

The new crazy gang.

by Andrew MacGregor

Erling Haaland, Vinicius Junior, and Kylian Mbappé each have a screw loose. They train hard, work hard, and play harder than anyone else—Mbappé even talks to the ball ("Top left") like King Charles talks to plants. If Wimbledon were the Crazy Gang, this is the Crazy Trio.

Nike, for one, welcome this sort of behaviour. They like that Haaland practises in the rain; they love that Vinicius wears an oxygen mask like Bane; and they dig how Mbappé is a kit man's worst nightmare. The look on his face when the France striker demands more footballs is superb.

The man in charge of this sleek descent into madness is director Sam Pilling, who soon whisks them away for an audience with Ronaldinho (last seen in a Pizza Hut commercial). He commands the trio to play with madness on the world stage, laughing like a man who went round the twist a long time ago.

Liam Gallagher once sang: "If I don't go crazy, I'll lose my mind." It's worked for Haaland, Vinicius, and Mbappé so far.

Music: There's Something Wrong With You - Screamin' Jay Hawkins

Product Category: Sportswear

Territory: UK


agency
Wieden + Kennedy London
CCO: Ana Balarin / Hermeti Balarin
CD: Becca Pottinger / Albert Pukies
Creative: Adam Crockett / Will Wells / Sammy Watts Stanfield
Producer: Chloe Bradley
production
Magna Studios
Director: Sam Pilling
Producer: Neil Andrews
EP: James Sorton / Davud Karbassioun / Lole Ramirez
DOP: Norm Li
Prod Design: Marco Puig
service
LS Productions
1st AD: Julian Richards
vfx
Time Based Arts
VFX Supervisor: Miguel Wratten / Sam Osborne
color
Time Based Arts
Colourist: Simone Grattarola
sound
750MPH
Sound: Sam Ashwell
music
Mr Pape