CommercialsPop PromosShort Films    UKInternational
Newcastle United
'It's Black and White'
10 June 2024 1 min 40s
Does it come in black and white.
by Andrew MacGregor

This spot for Newcastle United and Adidas does what it says on the tin. Narrated by former striker Alan Shearer with 'The Blaydon Races' in the background, 'It's Black and White' is shot in—you guessed it—black-and-white. What the ad lacks in colour, it more than makes up for in star power and community spirit.

The likes of Eddie Howe, Anthony Gordon, and Joelinton get to relax after a long season, while cult hero Shola Ameobi rides his bike in Newcastle city centre. Shearer, meanwhile, visits the statue of Bobby Robson outside St James' Park. You wonder what he would have made of the Public Investment Fund era.

That might explain why the ad revolves around the city as much as the team. Both the Magpies and Adidas would rather the focus was on Newcastle, not Riyadh, home of the club's controversial owners. Less a black-and-white issue and more of an ethical grey area.

Product Category: Football Clubs

Territory: UK



production
Somesuch
Director: Dan Emmerson
Producer: Andrew Rawson
EP: Daniella Manca
DOP: Jake Gabbay (WPA)
1st AD: Billie Hallows
color
No.8
Colourist: Tim Smith
Voice: Alan Shearer

  Newcastle United - 'It's Black and White'


Newcastle United
'It's Black and White'
10 June 2024 1 min 40s

Does it come in black and white.

This spot for Newcastle United and Adidas does what it says on the tin. Narrated by former striker Alan Shearer with 'The Blaydon Races' in the background, 'It's Black and White' is shot in—you guessed it—black-and-white. What the ad lacks in colour, it more than makes up for in star power and community spirit.

The likes of Eddie Howe, Anthony Gordon, and Joelinton get to relax after a long season, while cult hero Shola Ameobi rides his bike in Newcastle city centre. Shearer, meanwhile, visits the statue of Bobby Robson outside St James' Park. You wonder what he would have made of the Public Investment Fund era.

That might explain why the ad revolves around the city as much as the team. Both the Magpies and Adidas would rather the focus was on Newcastle, not Riyadh, home of the club's controversial owners. Less a black-and-white issue and more of an ethical grey area.

Product Category: Football Clubs

Territory: UK



production
Somesuch
Director: Dan Emmerson
Producer: Andrew Rawson
EP: Daniella Manca
DOP: Jake Gabbay (WPA)
1st AD: Billie Hallows
color
No.8
Colourist: Tim Smith
Voice: Alan Shearer

Newcastle United 10 June 2024
'It's Black and White' 1 min 40s

Does it come in black and white.

by Andrew MacGregor

This spot for Newcastle United and Adidas does what it says on the tin. Narrated by former striker Alan Shearer with 'The Blaydon Races' in the background, 'It's Black and White' is shot in—you guessed it—black-and-white. What the ad lacks in colour, it more than makes up for in star power and community spirit.

The likes of Eddie Howe, Anthony Gordon, and Joelinton get to relax after a long season, while cult hero Shola Ameobi rides his bike in Newcastle city centre. Shearer, meanwhile, visits the statue of Bobby Robson outside St James' Park. You wonder what he would have made of the Public Investment Fund era.

That might explain why the ad revolves around the city as much as the team. Both the Magpies and Adidas would rather the focus was on Newcastle, not Riyadh, home of the club's controversial owners. Less a black-and-white issue and more of an ethical grey area.

Product Category: Football Clubs

Territory: UK



production
Somesuch
Director: Dan Emmerson
Producer: Andrew Rawson
EP: Daniella Manca
DOP: Jake Gabbay (WPA)
1st AD: Billie Hallows
color
No.8
Colourist: Tim Smith
Voice: Alan Shearer