CommercialsPop PromosShort Films    UKInternational
New Balance
'Grey Days'
21 May 2024 7 mins 12s
New kids on the block.
by Jason Stone

New US agency American Haiku sets out its stall in the most impressive style possible with this fantastic commercial for sportswear brand New Balance. It’s inconceivably ambitious to try to revive a brand’s image in one fell swoop, but that’s pretty much what you witness when you watch this commercial directed by dynamic duo Daniel Wolfe and Elliot Power.

Everyone involved in the making of this appears attuned to the power of coolness. So much so that watching it is as ineffably cool as staring into the steely blue eyes of actor Steve McQueen in his heyday,

Much is made of the product’s greyness, with the script persistently suggesting that this colour is indicative of its superiority. This simple repetition proves extremely effective at establishing the idea and though you may doubt it the first time, by the end you’re thinking: “let me hand over all my cash for a pair of your sweet, sweet grey trainers”.

This is yet another nail in the coffin for those convinced that all the great advertising work can only be accessed using a DeLorean moving at 88mph.

Product Category: Sportswear

Territory: USA



1st AD: Frank Ferro
color
Company3
Colourist: Simon Bourne
sound
King Lear
Sound: Ed Downham / Ned Sisson
Supervisor: Sunny Kapoor

  New Balance - 'Grey Days'


New Balance
'Grey Days'
21 May 2024 7 mins 12s

New kids on the block.

New US agency American Haiku sets out its stall in the most impressive style possible with this fantastic commercial for sportswear brand New Balance. It’s inconceivably ambitious to try to revive a brand’s image in one fell swoop, but that’s pretty much what you witness when you watch this commercial directed by dynamic duo Daniel Wolfe and Elliot Power.

Everyone involved in the making of this appears attuned to the power of coolness. So much so that watching it is as ineffably cool as staring into the steely blue eyes of actor Steve McQueen in his heyday,

Much is made of the product’s greyness, with the script persistently suggesting that this colour is indicative of its superiority. This simple repetition proves extremely effective at establishing the idea and though you may doubt it the first time, by the end you’re thinking: “let me hand over all my cash for a pair of your sweet, sweet grey trainers”.

This is yet another nail in the coffin for those convinced that all the great advertising work can only be accessed using a DeLorean moving at 88mph.

Product Category: Sportswear

Territory: USA



1st AD: Frank Ferro
color
Company3
Colourist: Simon Bourne
sound
King Lear
Sound: Ed Downham / Ned Sisson
Supervisor: Sunny Kapoor

New Balance 21 May 2024
'Grey Days' 7 mins 12s

New kids on the block.

by Jason Stone

New US agency American Haiku sets out its stall in the most impressive style possible with this fantastic commercial for sportswear brand New Balance. It’s inconceivably ambitious to try to revive a brand’s image in one fell swoop, but that’s pretty much what you witness when you watch this commercial directed by dynamic duo Daniel Wolfe and Elliot Power.

Everyone involved in the making of this appears attuned to the power of coolness. So much so that watching it is as ineffably cool as staring into the steely blue eyes of actor Steve McQueen in his heyday,

Much is made of the product’s greyness, with the script persistently suggesting that this colour is indicative of its superiority. This simple repetition proves extremely effective at establishing the idea and though you may doubt it the first time, by the end you’re thinking: “let me hand over all my cash for a pair of your sweet, sweet grey trainers”.

This is yet another nail in the coffin for those convinced that all the great advertising work can only be accessed using a DeLorean moving at 88mph.

Product Category: Sportswear

Territory: USA



1st AD: Frank Ferro
color
Company3
Colourist: Simon Bourne
sound
King Lear
Sound: Ed Downham / Ned Sisson
Supervisor: Sunny Kapoor