Family business.

The apple has fallen far from the money tree in this Nationwide spot. We knew the boss of ANY Bank (Dominic West) was divorced, but we never knew he was a father until now. His daughter's come to visit, so she gets to see her dad's Roman portrait in the flesh. Forget 'Sunflowers' or 'The Mona Lisa'—this is art with a capital A.

He feels more like a chump than an emperor when he learns his daughter uses Nationwide instead of ANY Bank. The former are owned by members, after all—shareholders run the latter, with a modern-day Caligula in charge. Plus, his ex-wife's yoga teacher boyfriend has relegated him to 'other dad' status.

The back-and-forth between father and daughter has an old-school sitcom vibe, for better or worse. Sunil Patel has less to do this time around as the put-upon assistant, but he has been promoted from muffin man to mist man, at least.

Product Category: Building Societies

Territory: UK

Family business.

by Andrew MacGregor

The apple has fallen far from the money tree in this Nationwide spot. We knew the boss of ANY Bank (Dominic West) was divorced, but we never knew he was a father until now. His daughter's come to visit, so she gets to see her dad's Roman portrait in the flesh. Forget 'Sunflowers' or 'The Mona Lisa'—this is art with a capital A.

He feels more like a chump than an emperor when he learns his daughter uses Nationwide instead of ANY Bank. The former are owned by members, after all—shareholders run the latter, with a modern-day Caligula in charge. Plus, his ex-wife's yoga teacher boyfriend has relegated him to 'other dad' status.

The back-and-forth between father and daughter has an old-school sitcom vibe, for better or worse. Sunil Patel has less to do this time around as the put-upon assistant, but he has been promoted from muffin man to mist man, at least.

Product Category: Building Societies

Territory: UK