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Nando's
'A Red Sauce Without the Red Flag'
3 September 2024 15s
Red (sauce) alert!
by Andrew MacGregor

There's a great scene in 'Goodfellas' where Jimmy Conway (Robert de Niro) happens to put ketchup on his spaghetti. Deprecabile! Before the credits roll, Henry Hill (Ray Liotta) bemoans that he got egg noodles and ketchup instead of spaghetti and marinara sauce. In Martin Scorsese's 1990 classic, red sauce was a red flag.

There's more cause for concern in this Nando's commercial, as a woman positively drowns her pasta in the red stuff. She looks like an eater in her element, but her friends look like they've witnessed a murder. The twist is that she uses peri-ketchup—much more agreeable to the South African restaurant's target market.

Product Category: Fast Food Restaurants

Territory: UK


agency
New Commercial Arts
Creative: Alicia Job
Producer: Raluca Anastasiu
production
Armoury
Director: Rollo Hollins
Producer: James McLaughlin
EP: Matt Hichens
DOP: Tim Fok
Prod Design: Adi van Zyl
1st AD: Tristan Hefele
editing
Work Editorial
Editor: Mark Edinoff
vfx
We Are Covert
sound
Wave Studios
Sound: Jonny Platt

  Nando's - 'A Red Sauce Without the Red Flag'


Nando's
'A Red Sauce Without the Red Flag'
3 September 2024 15s

Red (sauce) alert!

There's a great scene in 'Goodfellas' where Jimmy Conway (Robert de Niro) happens to put ketchup on his spaghetti. Deprecabile! Before the credits roll, Henry Hill (Ray Liotta) bemoans that he got egg noodles and ketchup instead of spaghetti and marinara sauce. In Martin Scorsese's 1990 classic, red sauce was a red flag.

There's more cause for concern in this Nando's commercial, as a woman positively drowns her pasta in the red stuff. She looks like an eater in her element, but her friends look like they've witnessed a murder. The twist is that she uses peri-ketchup—much more agreeable to the South African restaurant's target market.

Product Category: Fast Food Restaurants

Territory: UK


agency
New Commercial Arts
Creative: Alicia Job
Producer: Raluca Anastasiu
production
Armoury
Director: Rollo Hollins
Producer: James McLaughlin
EP: Matt Hichens
DOP: Tim Fok
Prod Design: Adi van Zyl
1st AD: Tristan Hefele
editing
Work Editorial
Editor: Mark Edinoff
vfx
We Are Covert
sound
Wave Studios
Sound: Jonny Platt

Nando's 3 September 2024
'A Red Sauce Without the Red Flag' 15s

Red (sauce) alert!

by Andrew MacGregor

There's a great scene in 'Goodfellas' where Jimmy Conway (Robert de Niro) happens to put ketchup on his spaghetti. Deprecabile! Before the credits roll, Henry Hill (Ray Liotta) bemoans that he got egg noodles and ketchup instead of spaghetti and marinara sauce. In Martin Scorsese's 1990 classic, red sauce was a red flag.

There's more cause for concern in this Nando's commercial, as a woman positively drowns her pasta in the red stuff. She looks like an eater in her element, but her friends look like they've witnessed a murder. The twist is that she uses peri-ketchup—much more agreeable to the South African restaurant's target market.

Product Category: Fast Food Restaurants

Territory: UK


agency
New Commercial Arts
Creative: Alicia Job
Producer: Raluca Anastasiu
production
Armoury
Director: Rollo Hollins
Producer: James McLaughlin
EP: Matt Hichens
DOP: Tim Fok
Prod Design: Adi van Zyl
1st AD: Tristan Hefele
editing
Work Editorial
Editor: Mark Edinoff
vfx
We Are Covert
sound
Wave Studios
Sound: Jonny Platt