Roads to ruin.

The National Highway Traffic Safety Administration (NHTSA) track not one, not two, but three drunk-drivers in this varied commercial. The first looks like a 'Sin City' character, the second belongs in an open-world game à la 'Grand Theft Auto', and the third is an anime biker not unlike Shotaro Kaneda from 'Akira'. They share killer looks... and a severe lack of self-control.

All three are pulled over by the cops—no reloads, no retakes, only trouble. This is a reality check for those who treat alcohol as a power-up or character trait, with a pointed focus on motorcyclists instead of motorists for once. As the wise man at the bar says: "If you hit the bottle, don't roll the throttle."

Product Category: Public Information Films

Territory: USA

Roads to ruin.

by Andrew MacGregor

The National Highway Traffic Safety Administration (NHTSA) track not one, not two, but three drunk-drivers in this varied commercial. The first looks like a 'Sin City' character, the second belongs in an open-world game à la 'Grand Theft Auto', and the third is an anime biker not unlike Shotaro Kaneda from 'Akira'. They share killer looks... and a severe lack of self-control.

All three are pulled over by the cops—no reloads, no retakes, only trouble. This is a reality check for those who treat alcohol as a power-up or character trait, with a pointed focus on motorcyclists instead of motorists for once. As the wise man at the bar says: "If you hit the bottle, don't roll the throttle."

Product Category: Public Information Films

Territory: USA