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Montefiore Einstein
'Spot It Early'
5 September 2024 2 mins 30s
Break it down.
by Andrew MacGregor

This Montefiore Einstein film about breakdancing was made in a pre-Raygun world, if you can imagine such a thing. No one could have predicted the events of Friday, August 9th, 2024, when Rachael Gunn danced like a kangaroo, a snake, and a sprinkler—least of all at a hospital in the Bronx.

Try and expunge Raygun from your mind as best you can, therefore, and let director Seb Edwards take you back to the 1970s and the birth of breaking. He follows one B-boy-to-be from a corridor in an apartment block onto the streets of the Bronx, where a whole new style of street dance catches fire.

His crew, the South Bronx Blazers, are at the tip of the spear, able to make songs like 'Rockin' It' by The Fearless Four and 'Dance' by ESG part of themselves. They lose the odd contest, sure, but that only makes them break harder, better, and faster next time.

By the time 2024 rolls around, the protagonist knows what talent looks like; if he spots it early enough, who knows what the next generation of B-boys and B-girls could achieve. If viewers treat cancer the same way, Montefiore Einstein declare, it could spare many from heartbreak.

Product Category: Medical Services

Territory: USA



production
Park Pictures
Director: Seb Edwards (Academy Films)
Producer: Laurie Boccaccio
DOP: Adam Arkapaw
Prod Design: Akin McKenzie
Costume: Catherine George
vfx
Time Based Arts
VFX Lead: Stephen Grasso
VFX Supervisor: David Mellor
color
Time Based Arts
Colourist: Simone Grattarola
sound
750MPH
Sound: Sam Ashwell / Jake Ashwell
Supervisor: Sunny Kapoor

  Montefiore Einstein - 'Spot It Early'


Montefiore Einstein
'Spot It Early'
5 September 2024 2 mins 30s

Break it down.

This Montefiore Einstein film about breakdancing was made in a pre-Raygun world, if you can imagine such a thing. No one could have predicted the events of Friday, August 9th, 2024, when Rachael Gunn danced like a kangaroo, a snake, and a sprinkler—least of all at a hospital in the Bronx.

Try and expunge Raygun from your mind as best you can, therefore, and let director Seb Edwards take you back to the 1970s and the birth of breaking. He follows one B-boy-to-be from a corridor in an apartment block onto the streets of the Bronx, where a whole new style of street dance catches fire.

His crew, the South Bronx Blazers, are at the tip of the spear, able to make songs like 'Rockin' It' by The Fearless Four and 'Dance' by ESG part of themselves. They lose the odd contest, sure, but that only makes them break harder, better, and faster next time.

By the time 2024 rolls around, the protagonist knows what talent looks like; if he spots it early enough, who knows what the next generation of B-boys and B-girls could achieve. If viewers treat cancer the same way, Montefiore Einstein declare, it could spare many from heartbreak.

Product Category: Medical Services

Territory: USA



production
Park Pictures
Director: Seb Edwards (Academy Films)
Producer: Laurie Boccaccio
DOP: Adam Arkapaw
Prod Design: Akin McKenzie
Costume: Catherine George
vfx
Time Based Arts
VFX Lead: Stephen Grasso
VFX Supervisor: David Mellor
color
Time Based Arts
Colourist: Simone Grattarola
sound
750MPH
Sound: Sam Ashwell / Jake Ashwell
Supervisor: Sunny Kapoor

Montefiore Einstein 5 September 2024
'Spot It Early' 2 mins 30s

Break it down.

by Andrew MacGregor

This Montefiore Einstein film about breakdancing was made in a pre-Raygun world, if you can imagine such a thing. No one could have predicted the events of Friday, August 9th, 2024, when Rachael Gunn danced like a kangaroo, a snake, and a sprinkler—least of all at a hospital in the Bronx.

Try and expunge Raygun from your mind as best you can, therefore, and let director Seb Edwards take you back to the 1970s and the birth of breaking. He follows one B-boy-to-be from a corridor in an apartment block onto the streets of the Bronx, where a whole new style of street dance catches fire.

His crew, the South Bronx Blazers, are at the tip of the spear, able to make songs like 'Rockin' It' by The Fearless Four and 'Dance' by ESG part of themselves. They lose the odd contest, sure, but that only makes them break harder, better, and faster next time.

By the time 2024 rolls around, the protagonist knows what talent looks like; if he spots it early enough, who knows what the next generation of B-boys and B-girls could achieve. If viewers treat cancer the same way, Montefiore Einstein declare, it could spare many from heartbreak.

Product Category: Medical Services

Territory: USA



production
Park Pictures
Director: Seb Edwards (Academy Films)
Producer: Laurie Boccaccio
DOP: Adam Arkapaw
Prod Design: Akin McKenzie
Costume: Catherine George
vfx
Time Based Arts
VFX Lead: Stephen Grasso
VFX Supervisor: David Mellor
color
Time Based Arts
Colourist: Simone Grattarola
sound
750MPH
Sound: Sam Ashwell / Jake Ashwell
Supervisor: Sunny Kapoor